
~3% Wishlist Conversion Rate - is that good or bad? Anything missing from my Steam page?
A week ago I updated my Steam page with a new Capsule and trailer - while still pretty bare I figured I would then start to do a couple of marketing posts (reddit, instagram, twitter) and see how that converts.
What is surprising to me is that only 3% of the people who came through these actually wishlisted the game - is that a normal ratio? I couldn't find anything about this in Chris Zukowski's benchmark series. My assumption would have been that these are "high-intent shoppers", meaning if they make all the effort to go to the Steam page they would be rather likely to actually wishlist.
With that in mind I am then guessing that the Steam page itself is missing something and would love some input on what might be wrong, e.g.
- is the Capsule (still) bad (have not used a professional artist yet)?
- is the trailer not expressive enough?
- Screenshots not fitting?
- Description no good?
- anything else?
Link itself is https://store.steampowered.com/app/4813610 - would appreciate any thoughts!