~3% Wishlist Conversion Rate - is that good or bad? Anything missing from my Steam page?

~3% Wishlist Conversion Rate - is that good or bad? Anything missing from my Steam page?

A week ago I updated my Steam page with a new Capsule and trailer - while still pretty bare I figured I would then start to do a couple of marketing posts (reddit, instagram, twitter) and see how that converts.

What is surprising to me is that only 3% of the people who came through these actually wishlisted the game - is that a normal ratio? I couldn't find anything about this in Chris Zukowski's benchmark series. My assumption would have been that these are "high-intent shoppers", meaning if they make all the effort to go to the Steam page they would be rather likely to actually wishlist.

With that in mind I am then guessing that the Steam page itself is missing something and would love some input on what might be wrong, e.g.

  • is the Capsule (still) bad (have not used a professional artist yet)?
  • is the trailer not expressive enough?
  • Screenshots not fitting?
  • Description no good?
  • anything else?

Link itself is https://store.steampowered.com/app/4813610 - would appreciate any thoughts!

u/NightfallFoundry — 1 day ago

Heroes in a living battlefield: Squad-level turnbased strategy, but embedded in 200v200 conflicts

I have always enjoyed playing squad strategy games all the way back to Jagged Alliance, but often felt that instead of a couple of units a battle should feel like a massive conflict. I thus started working on my own game Contract Corps: Lead your Aces, which I am excited to share with you today! To avoid long turn times you only control your Elite units directly, while the wider army then executes its actions simultaneously.

 I created my first Devlog talking about the Design Philosophy yesterday, if this sounds up your alley check it out on Steam: https://store.steampowered.com/app/4813610?utm_source=reddit

u/NightfallFoundry — 2 days ago

Heroes in a living battlefield: Squad-level turnbased strategy, but embedded in 200v200 conflicts

I have always enjoyed playing squad strategy games all the way back to Jagged Alliance, but often felt that instead of a couple of units a battle should feel like a massive conflict. I thus started working on my own game Contract Corps: Lead your Aces, which I am excited to share with you today! To avoid long turn times you only control your Elite units directly, while the wider army then executes its actions simultaneously.

 I created my first Devlog talking about the Design Philosophy yesterday, if this sounds up your alley check it out on Steam: https://store.steampowered.com/app/4813610?utm_source=reddit

u/NightfallFoundry — 3 days ago

Heroes in a living battlefield: Squad-level turnbased strategy, but embedded in 200v200 conflicts

I have always enjoyed playing squad strategy games all the way back to Jagged Alliance, but often felt that instead of a couple of units a battle should feel like a massive conflict. I thus started working on my own game Contract Corps: Lead your Aces, which I am excited to share with you today! To avoid long turn times you only control your Elite units directly, while the wider army then executes its actions simultaneously.

u/NightfallFoundry — 3 days ago
▲ 9 r/gamedevscreens+1 crossposts

Just another day in the office...

Started to capture some footage to do a proper trailer for my game and snapped this beauty...guess the Mech pilot wont be having a good day

u/NightfallFoundry — 17 days ago

How to explain game mechanics in videos/trailers? And also, should I?

I am working on a turn-based squad-level tactics game where you are embedded in a wider battlefield. This then leads to some unique mechanics players might not be familiar with, and I am not sure how to best showcase those.

I tried cutting the above trailer which is basically a 5-step setup on how to kill an enemy hero unit, but

  1. its 22 secs long, which presumably is too much if you are not already interested in the game
  2. its still cut very aggressively, meaning even with the 22 secs its probably not yet clear enough what is going on for someone who is not familiar with the game

Any advice on how to handle this? Do I just suck at cutting? Or is this type of format maybe just not appropriate for my game/niche, i.e. a more hardcore strategy game? Any thoughts would be appreciated!

u/NightfallFoundry — 21 days ago