Weird Situation - I want to Pay a Fair Price - But Know Nothing About Social Media Costs!
TLDR: A trusted person is a beginner at social media management and offered to do some basic tasks for the experience & $200 per month. This seems low to me - what should I offer?
I have a bit of an odd situation, and I am hoping someone can help me out.
My business is a sort of co-op/franchise hybrid. Each of us has our own independent business, but there is a 'corporate' entity that coordinates processes and resources.
Corporate has decided that everyone must have a presence on two social media platforms. Beyond that, there is no strategy or process guidance - it's just "build up your socials."
I chose Facebook and Instagram because I could find a name that matches my business name, and I have set up accounts but do not have the time, knowledge, or inclination to run them myself.
Someone I know is starting out in social media management, and I'd like to give them the chance to gain some experience. As my accounts are, essentially, there just because I have to have them, I wanted something that looks like I'm making an effort, but nothing fancy.
We've spoken about the project and have agreed that they will post two posts to Facebook and two posts to Instagram each week. They will write the posts and make the post pictures. Writing can essentially be a couple of lines lifted from our catalogue, and pictures can be a graphic using stock images.
There may also be the occasional additional post for a special event or two throughout the year.
They will also answer any comments and put together a calendar so we can decide what products go out when, but there is no strategy or expectation to grow the pages.
This will be his first social media job, and he is struggling to price things. He has suggested $200 per month, but that seems a bit low to me.
Obviously, he is a beginner, and the work is not complex, so I know I shouldn't be paying top dollar, but I don't want to underpay him and take advantage either.
Is his suggestion fair, or is he lowballing himself? Oh and we're in the US