
1.6K downloads in 2 weeks. If you had 15 days left, what would you do?
I launched my app on the App Store on June 11, the same day the World Cup started. Timing was everything, I wanted football fans to be able to use it from day one.
After 14 days, it has 1.62K downloads, all organic, $0 paid promotion. Honestly, I’m really proud of those numbers.
Not because of the money (proceeds do not even cover half of my API and backend costs 😅), but because people are actually using something I spent a lot of time building. For me, the biggest reward is seeing a product I genuinely believe in being useful to others.
Now for the fun part…
The tournament only has two weeks left. If you were in my position and your goal was to get this app from 1.6K to many more downloads (I do not want to say 20K or 30K) before the tournament ends, what would you do?
I’m already working on ASO (not so much time for that), TikTok, and continuously improving the app, but I’m sure there are ideas I haven’t thought of.
I’m genuinely curious what this community would try if they had a short-lived, event-driven app with only a couple of weeks left to make an impact.
After the tournament ends I will convert the app into an app for football fans, so it would have a life beyond the World Cup.