Resident Evil movie premiere combined AR with physical sets and actors in hazmat suits
Created by The Forge, the AR experience technically stayed confined to the phone screen, but the real-world immersion was heavily enhanced by the physical environment built around it. Outside the UCI cinema, Umbrella Corporation personnel in white hazmat suits patrolled areas cordoned off with biohazard tape and weathered Raccoon City shipping containers. Visitors were even treated to blood-red ice cream shaped like the iconic Resident Evil logo. Inside the theater, Webedia pushed the atmosphere further for the invited community, guiding them from a sterile, clinical hospital environment through a descent into chaos, ultimately ending up in the snow-covered world of the film.