The mystery of analysis and synthesis!
Hey,
I’m the type of person who needs clarity down to the details, and as a newcomer to UXR, this is really confusing the hell out of me, and all I find are abstract explanations. When it comes to UX research, I keep seeing broad statements like ‘analysis is breaking things down, synthesis is putting them back together.’ But I need a clear line here. Is analysis the stage where you code data and identify themes? Is synthesis where you take those themes and turn them into actual design insights or opportunities? Where does analysis stop and synthesis begin, and what exactly does each process produce? If you can give me a concrete example, I'll be very thankful!
Thank you for reading the post and for your answers in advance.