u/That-Regular-7828

when a report takes way longer than it should, is it usually the data being weird (broken tracking, numbers not matching), or is it more the part where you guys are stuck trying to explain what happened in a way the client won't come back with 10 questions

saw a thread where someone's GA4 tag was silently broken for 2 weeks and only caught it while pulling a report. curious how common that actually is — do you have some kind of monitoring/alert set up, or is it usually just caught by accident when the numbers look off?

I'm new to marketing, and I want to know what actually eats up time? The data gathering or writing the explanations for the client?