When your friends do not want to be your customer
Do other founders experience this?
I am trying to get a business concept off the ground, and I have realised that some “friends” seem more worried that I am going to sell to them than interested in helping me think through the idea.
I am not asking them to buy anything. I am asking what they think, what is unclear, or whether they have any feedback. Yet I keep getting replies like, “I am not your target audience.”
I already know that. That is actually why I am asking.
In this particular case, the person has a lot of experience in the space and tends to do things themselves, which is why they are not my target customer. But their perspective and experience in the space could still be incredibly useful. They also mentioned that even if they liked what I was putting together, they would not purchase from an untested company.
That is completely fair. I am not expecting them to become a customer. I was simply hoping they might be willing to share their perspective, or at least refer me to someone in their network who might be a better fit to give feedback.
And yet, sometimes it feels like people are more interested in gossiping about what you are doing than genuinely wanting to see you succeed.
To be honest, it hurts to realise this too. You expect that the people you consider friends will at least be curious about what you are building, even if it is not something they would personally buy — or perhaps even help connect you with someone who might be interested. It actually feels like they are waiting for me to fail....
Is this just part of being a founder? Have other founders experienced the same thing? How to remain not bothered by such situations?
Edit: I did not think this post would generate so many comments. Really appreciate the different comments and POV on how to handle such situations going forward. Market research was actually done with POC completed. It was more like being told by a friend that "even if I like your product, I will not buy because you are new" sort of comment. because I am thinking, if a friend who knows me is not willing to buy from me just because I am new, then who will - I am thinking really hard on how to resolve this though, because if a friend is having trust issues, then a stranger will have even bigger trust issues....