How to report a Fake Google Business?

I'm dealing with what appears to be a fake Google Business Profile competitor.

Over the last 24 hours, they received 13 new 5-star reviews, many from accounts with little or no review history. The business also doesn't appear to have a registered DBA or LLC under that name, and I can't find evidence that they're actually operating from the listed address. (btw it's brand new gmb)

I have no issue competing with legitimate businesses, but it's frustrating when someone appears to be using fake reviews and violating Google's policies to gain an advantage.

What's the most effective way to report this? I've already looked at the Business Redressal Complaint Form. Has anyone had success getting Google to investigate cases like this? What kind of evidence made the difference?

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u/ZookeepergameLow9323 — 14 hours ago

$5k link budget for a roofing company

Roofing client, site is solid, already has a decent backlink profile. Goal is moving up in Google local pack / Maps specifically, not just organic.

If you had $5,000 to spend on links for this, how would you actually allocate it? What's the stack — niche edits, local sponsorships, guest posts, citations, digital PR? And what anchor mix would you run?

Looking for what's actually worked for you on local/GBP rankings, not theory. Thanks.

reddit.com
u/ZookeepergameLow9323 — 26 days ago

Roofing search + LSA feels broken right now

Running paid for a roofing client and I'm stumped. Top of page bids on "roof repair" / "roofers near me" are north of $100 in this market, dropped $1,500 through search and got 2 form fills out of it. Two.

Before the usual replies — negatives are tight (no jobs/salary/DIY), search partners and display off, brand safety set, tested a pile of landing pages and offers, ran it as straight Search, PMax, and call-optimized. Knobs are turned.

The part that's really messing with me is LSA. Budget seems to have no effect on output at all. $5k/week or $100k/week, the lead volume comes out basically identical, like there's a hard ceiling on real demand and everything past it just burns. Repair jobs don't pencil at these numbers, maybe full replacements do.

Anyone else seeing roofing CPLs blow up in 2026? Is LSA capped by actual market demand for you too, or is there something I'm not seeing?

reddit.com
u/ZookeepergameLow9323 — 26 days ago

Roofing search + LSA feels broken right now

Running paid for a roofing client and I'm stumped. Top of page bids on "roof repair" / "roofers near me" are north of $100 in this market, dropped $1,500 through search and got 2 form fills out of it. Two.

Before the usual replies - negatives are tight (no jobs/salary/DIY), search partners and display off, brand safety set, tested a pile of landing pages and offers, ran it as straight Search, PMax, and call-optimized. Knobs are turned.

The part that's really messing with me is LSA. Budget seems to have no effect on output at all. $5k/week or $100k/week, the lead volume comes out basically identical, like there's a hard ceiling on real demand and everything past it just burns. Repair jobs don't pencil at these numbers, maybe full replacements do.

Anyone else seeing roofing CPLs blow up in 2026? Is LSA capped by actual market demand for you too, or is there something I'm not seeing?

reddit.com
u/ZookeepergameLow9323 — 26 days ago

Is Google Ads Words just dead for roofing right now or is it just me?

Genuinely asking because I'm losing my mind over here. I pulled my keyword numbers this week and they're insane - "roof repair" and "roofers near me" are showing north of $100 just for top of page, and that's before you even factor in that half those clicks never turn into anything. So I figured fine, let me actually put some money behind it and see what happens. Ran fifteen hundred bucks through a campaign and walked away with two form submissions. Two. For fifteen hundred dollars.

And I already know what half the replies are gonna be, so let me save everyone the trouble. My negative keyword list is dialed in, no job seekers, no salary searches, no DIY how-to stuff. I've got search partners off, display off, placements locked down, all the content suitability and brand safety boxes checked. I've tested a bunch of different landing pages with different offers and angles, different load speeds, the whole thing. I've run it as straight search, tried Performance Max, tried optimizing for calls instead of forms. I've turned basically every knob there is to turn, so I'm not looking for somebody to tell me to check my negatives.

It honestly just feels broken right now. Like the auction is so stuffed with the lead-gen aggregator outfits and the big national franchise guys with bottomless budgets that an actual local shop can't get a click for a price that makes any sense and still make money on the back end. Maybe that math works if every job is a full replacement, but on repair work there's no way it pencils out at these numbers.

And before someone says just switch to LSA - I'm on it already, and that's almost the weirdest part. It doesn't seem to matter what I do with the budget. I could throw five grand a week at it or a hundred grand a week at it and I'd swear the result comes out exactly the same. No difference. It's like there's a hard ceiling on how many real leads exist in the market and past a certain point I'm just lighting money on fire for nothing extra.

So I'm just trying to figure out if everybody's bleeding the same way I am or if I'm somehow missing something obvious. What's your cost per lead looking like lately compared to a year ago, and is anyone actually getting paid search or LSA to work right now, or has it all moved to maps and referrals and knocking doors? How you guys doing out there.

reddit.com
u/ZookeepergameLow9323 — 26 days ago

Looking for reels/tiktok editor with VFX skills for long term work

Hello guys, I looking for video editor for reels/tiktok/shorts content.

Need somebody who understand: fast dynamic editing, subtitles, hooks, retention editing, VFX/motion, graphics modern instagram/tiktok style

Mostly content for roofing/business/home services niche.

I can provide raw footage + examples how I want videos look.

Looking for long term person, not one time project.

If interested send portfolio or your best edits.

reddit.com
u/ZookeepergameLow9323 — 2 months ago