u/anarkalii_hun_mei

I run my own business and work from home almost 90% of the time. Lately I’ve started feeling super lazy and low-energy and I genuinely can’t build a routine.
What’s confusing is even after sleeping properly at night, I still wake up sleepy every morning. Since I work from home, there’s no structure at all and my brain feels constantly stuck between work mode and rest mode.
Some days I’m productive, some days I just procrastinate the entire day and then feel guilty later.
People who’ve been working from home long-term:
How did you actually build a routine and stick to it without doing some unrealistic 5 AM productivity routine?

I run a corporate + wedding gifting company and over the last few months I’ve noticed something interesting.
People LOVE aesthetically packaged desserts in hampers, but traditional mithai still feels disconnected from younger audiences (at least from a branding/experience perspective).

So I was thinking of starting a modern mithai brand. Imagine things like on display Matcha Barfi, Biscoff Oreo Barfi, Cranberry Laddoo etc.

I know there are brands that do exits in this segment but our main differentiation honestly won’t even be the flavors alone, but the branding, packaging and overall experience around it. I’ve worked in branding for 3 years and I genuinely feel Indian sweets are still massively underbranded for the 16–35 audience.

Not trying to become the next Haldiram’s. More interested in building something culturally cool with a genuine good flavor profile. Think of something like Bombay Sweet Shop.

Plan is to validate slowly through our curated hampers and pitching our own clientele first before investing heavily plus I need to sort my cash flow for gifting business before I put money in this.

Would love honest opinions from people here:
Does this sound like a real gap or am I overestimating the market and this just sounds like another Instagramable D2C idea?

TL;DR: I run a gifting company and want to test a modern mithai concept (Matcha Barfi, Biscoff Barfi etc). Betting more on branding + packaging + overall experience than just flavors. Target audience is 16–35 people who’ve disconnected from traditional mithai branding. Need to sort my cash flow f gifting business before I start this. Want to validate demand before building a full brand.

I run a corporate + wedding gifting company and over the last few months I’ve noticed something interesting.
People LOVE aesthetically packaged desserts in hampers, but traditional mithai still feels disconnected from younger audiences (at least from a branding/experience perspective).

So I was thinking of starting a modern mithai brand. Imagine things like on display Matcha Barfi, Biscoff Oreo Barfi, Cranberry Laddoo etc.

I know there are brands that do exits in this segment but our main differentiation honestly won’t even be the flavors alone, but the branding, packaging and overall experience around it. I’ve worked in branding for 3 years and I genuinely feel Indian sweets are still massively underbranded for the 16–35 audience.

Not trying to become the next Haldiram’s. More interested in building something culturally cool with a genuine good flavor profile. Think of something like Bombay Sweet Shop.

Plan is to validate slowly through our curated hampers and pitching our own clientele first before investing heavily plus I need to sort my cash flow for gifting business before I put money in this.

Would love honest opinions from people here:
Does this sound like a real gap or am I overestimating the market and this just sounds like another Instagramable D2C idea?

TL;DR: I run a gifting company and want to test a modern mithai concept (Matcha Barfi, Biscoff Barfi etc). Betting more on branding + packaging + overall experience than just flavors. Target audience is 16–35 people who’ve disconnected from traditional mithai branding. Need to sort my cash flow f gifting business before I start this. Want to validate demand before building a full brand.

I run a corporate + wedding gifting company and over the last few months I’ve noticed something interesting.
People LOVE aesthetically packaged desserts in hampers, but traditional mithai still feels disconnected from younger audiences (at least from a branding/experience perspective).

So I was thinking of starting a modern mithai brand. Imagine things like on display Matcha Barfi, Biscoff Oreo Barfi, Cranberry Laddoo etc.

I know there are brands that do exits in this segment but our main differentiation honestly won’t even be the flavors alone, but the branding, packaging and overall experience around it. I’ve worked in branding for 3 years and I genuinely feel Indian sweets are still massively underbranded for the 16–35 audience.

Not trying to become the next Haldiram’s. More interested in building something culturally cool with a genuine good flavor profile. Think of something like Bombay Sweet Shop.

Plan is to validate slowly through our curated hampers and pitching our own clientele first before investing heavily plus I need to sort my cash flow for gifting business before I put money in this.

Would love honest opinions from people here:
Does this sound like a real gap or am I overestimating the market and this just sounds like another Instagramable D2C idea?

TL;DR: I run a gifting company and want to test a modern mithai concept (Matcha Barfi, Biscoff Barfi etc). Betting more on branding + packaging + overall experience than just flavors. Target audience is 16–35 people who’ve disconnected from traditional mithai branding. Need to sort my cash flow f gifting business before I start this. Want to validate demand before building a full brand.

I run a corporate + wedding gifting company and over the last few months I’ve noticed something interesting.
People LOVE aesthetically packaged desserts in hampers, but traditional mithai still feels disconnected from younger audiences (at least from a branding/experience perspective).

So I was thinking of starting a modern mithai brand. Imagine things like on display Matcha Barfi, Biscoff Oreo Barfi, Cranberry Laddoo etc.

I know there are brands that do exits in this segment but our main differentiation honestly won’t even be the flavors alone, but the branding, packaging and overall experience around it. I’ve worked in branding for 3 years and I genuinely feel Indian sweets are still massively underbranded for the 16–35 audience.

Not trying to become the next Haldiram’s. More interested in building something culturally cool with a genuine good flavor profile. Think of something like Bombay Sweet Shop.

Plan is to validate slowly through our curated hampers and pitching our own clientele first before investing heavily plus I need to sort my cash flow for gifting business before I put money in this.

Would love honest opinions from people here:
Does this sound like a real gap or am I overestimating the market and this just sounds like another Instagramable D2C idea?

TL;DR: I run a gifting company and want to test a modern mithai concept (Matcha Barfi, Biscoff Barfi etc). Betting more on branding + packaging + overall experience than just flavors. Target audience is 16–35 people who’ve disconnected from traditional mithai branding. Need to sort my cash flow f gifting business before I start this. Want to validate demand before building a full brand.

I run a corporate + wedding gifting company and over the last few months I’ve noticed something interesting.
People LOVE aesthetically packaged desserts in hampers, but traditional mithai still feels disconnected from younger audiences (at least from a branding/experience perspective).

So I was thinking of starting a modern mithai brand. Imagine things like on display Matcha Barfi, Biscoff Oreo Barfi, Cranberry Laddoo etc.

I know there are brands that do exits in this segment but our main differentiation honestly won’t even be the flavors alone, but the branding, packaging and overall experience around it. I’ve worked in branding for 3 years and I genuinely feel Indian sweets are still massively underbranded for the 16–35 audience.

Not trying to become the next Haldiram’s. More interested in building something culturally cool with a genuine good flavor profile. Think of something like Bombay Sweet Shop.

Plan is to validate slowly through our curated hampers and pitching our own clientele first before investing heavily plus I need to sort my cash flow for gifting business before I put money in this.

Would love honest opinions from people here:
Does this sound like a real gap or am I overestimating the market and this just sounds like another Instagramable D2C idea?

TL;DR: I run a gifting company and want to test a modern mithai concept (Matcha Barfi, Biscoff Barfi etc). Betting more on branding + packaging + overall experience than just flavors. Target audience is 16–35 people who’ve disconnected from traditional mithai branding. Need to sort my cash flow f gifting business before I start this. Want to validate demand before building a full brand.

I always used to joke that if I ever dated someone that rich, my inner gold digger would finally show up.

Like… this was the kind of rich where multiple luxury cars are just casually parked, a crazy house, and money is literally not even a conversation.

And then it actually happened. I dated a 30M of that level Audi, BMW, Thar, Range Rover, luxury hotels and stays, vacations… even the watch he wore was around 60L (yes, I googled it thinking I could maybe gift something like that to my dad someday).

But weirdly, none of it impressed me the way I thought it would. Not even initially, could be that he was self made (infact initially toh I had zero clue he was that rich cuz he was so damn humble). If anything, it just felt overwhelming. I didn’t care about the lifestyle as much as I expected, I just wanted his time and attention.

Maybe it’s due to my upbringing and my parents and legit there “sanskars”.

It genuinely surprised me, because I thought I’d react very differently. Turns out, what sounds appealing in theory doesn’t always matter as much in reality.

I’m disappointed at myself lol. (just kidding!!!!)