How do you value a "brand settlement" when asked to rebrand by a trademark holder?
Hi all,
I’m an indie dev with a finance app (\~3k users). A startup recently contacted me claiming they have a trademark for my app’s name (filed *after* I launched) and want me to rebrand so they can launch their own product.
I’ve decided to rebrand to avoid a legal headache, but I want to negotiate a settlement to cover the disruption.
**My approach:** I'm framing it as a "business settlement" covering:
* SEO/domain migration and loss of search authority.
* App store re-submission and loss of review/ranking history.
* Legal/business documentation updates.
* User migration and support overhead.
**My questions:**
- Is a "settlement" the right way to frame this?
- What are the biggest "value factors" I should include in my calculation?
- Any "gotchas" to watch out for when signing a "full release of rights" agreement?
Any advice from people who have navigated a rebrand would be appreciated!