Built a turnkey metal wall art Shopify store (0 inventory, ~52% margins), but Christmas rush leaves me no time—should I sell it or hold?
I won't promote or link anything, just looking for a genuine opinions. Let me give you a quick backstory: I've been in dropshipping for over 10 years and actually supply a lot of sellers on Etsy, Amazon, and Shopify. I started building this side project a while back—a fully customized dropshipping website for metal wall art. I just took the password off less than 24 hours ago so it can start getting indexed, but I haven't set up any social media or linked it anywhere yet. The theme is dialed in exactly how it needs to be for this model, and I've already added 10 to 15 products with all categories, custom product pages, and branding completely set up. I ironed out every single design and theme problem, so literally all that's left to do is upload more products, run ads, and handle social media.
The problem is that the Christmas season gets completely hectic for us, easily turning into 16-to-18-hour workdays, and I realized I just won't have the bandwidth to give this store the attention it needs. Because of that, selling it feels like the best move right now, especially with the holiday shopping season coming up—it's a massive head start for anyone wanting to jump into dropshipping. Pricing is already set up with a clean 52 percent profit margin built in, giving plenty of room for advertising. Plus, since I'm literally the supplier, I can guarantee a smooth workflow on the sourcing side, and I'm even happy to teach the buyer how to generate hundreds or thousands of products using AI and basic design tools.
So here is my question: What is something like this actually worth? Does it even have any value with zero sales so far, or should I just sell it now versus letting it sit as a neglected project until after Christmas? Appreciate any advice in advance.