Sonic Branding
What’s the process of an artist and their team developing a sonic identity? Once an artist reaches a stage in their career where they have a team, who, how, and what happens to turn the artist from just a person playing music, to some mythological presence? I’m talking chappel roan going down the drag route, Cameron winter separating his solo stuff with this almost Tom waits-ish persona and brand compared to the more rockstar Geese character, etc. Who in the team helps develop and put these ideas into work.