u/inet

Hey guys,

Looking to hire in the role which will be between 250,000 - 500,000 PKR.
Although we in the UK, the post is in Islamabad G-9.

The formal version is below and posted on Indeed:

I posted here also, as many on Reddit are fluid :)

If interested, apply on Indeed. If you are a super star, you can DM me.

Job Type: Full-time
Work Location: In person
Reports to: Digital Marketing Lead / Head of Marketing

About the Role

We are hiring a Senior Google Ads / PPC Specialist to manage and scale high-performing lead generation campaigns.

This is not an entry-level role. We need someone who can take ownership of Google Ads performance from start to finish, including strategy, campaign structure, keyword planning, bidding, optimisation, conversion tracking, reporting, and scaling.

The role is primarily focused on lead generation, so the successful candidate must understand how to generate high-quality leads at a profitable CPA. Experience in ecommerce is highly preferred, but it is not the main focus of the role. Ecommerce experience is valuable because it often shows strong commercial discipline, conversion tracking knowledge, and the ability to scale campaigns profitably.

Our business is UK-facing, so excellent written and spoken English is essential. The successful candidate must be able to communicate clearly with UK-based teams, write professional ad copy, prepare clear reports, and understand the importance of accuracy in customer-facing marketing.

Key Responsibilities

• Plan, build, manage, and optimise Google Ads campaigns focused on lead generation.
• Manage campaigns across Google Search, Performance Max, Display, YouTube, remarketing, and Microsoft/Bing Ads where required.
• Own campaign structure, keyword strategy, match types, negative keyword lists, audience targeting, and bidding strategy.
• Monitor and optimise performance across CPA, CPC, conversion rate, lead volume, lead quality, and wasted spend.
• Analyse search term reports and continuously refine targeting to improve efficiency.
• Write clear, compelling ad copy aligned with campaign objectives and landing pages.
• Run A/B tests on ad copy, landing pages, creative angles, and bidding strategies.
• Work with design, development, and content teams to improve landing page performance.
• Set up, monitor, and troubleshoot conversion tracking using Google Tag Manager, GA4, enhanced conversions, and other relevant tools.
• Analyse auction insights, competitor activity, campaign trends, and performance changes.
• Prepare weekly and monthly reports with clear insights, actions taken, results achieved, and recommendations.
• Stay up to date with Google Ads updates, Performance Max changes, Smart Bidding, AI-based campaign features, and wider PPC best practice.

Requirements

• Minimum 5+ years of hands-on Google Ads experience.
• Proven experience managing successful lead generation campaigns.
• Experience managing significant ad budgets, ideally $10k–$100k+ per month or equivalent.
• Strong knowledge of Google Search, Performance Max, Display, YouTube, and remarketing campaigns.
• Advanced understanding of keyword research, match types, negative keywords, bidding strategies, and campaign structure.
• Strong experience with GA4, Google Tag Manager, conversion tracking, and tracking troubleshooting.
• Ability to analyse campaign data and turn it into practical decisions, not just reports.
• Experience improving CPA, lead volume, lead quality, conversion rates, and wasted spend.
• Excellent written and spoken English.
• Ability to write clear ad copy and communicate professionally with UK-based stakeholders.
• Ability to work independently and take full ownership of campaign performance.

Highly Preferred

• Experience working on UK or European campaigns.
• Ecommerce Google Ads experience.
• Experience with Google Shopping, Shopify, Google Merchant Centre, or product-feed campaigns.
• Experience with Microsoft/Bing Ads.
• Experience with Meta Ads would be useful but is not essential.
• Experience working in regulated or compliance-sensitive sectors such as finance, legal, insurance, claims, debt solutions, healthcare, or similar.
• Experience in an agency or managing multiple accounts.
• CRO and landing page optimisation experience.
• Looker Studio or similar reporting dashboard experience.
• Google Ads certification.

Important Note on English and Communication

As this role supports a UK-facing business, excellent English is essential.

The successful candidate must be able to:

• communicate clearly with UK-based teams
• write accurate and professional ad copy
• produce clear campaign reports
• explain performance issues and recommendations
• understand the tone required for customer-facing marketing
• pay close attention to wording, accuracy, and compliance-sensitive messaging

The role does not require FCA qualifications. However, because some campaigns may operate in regulated or compliance-sensitive sectors, the candidate must have strong attention to detail and the ability to write carefully and professionally.

What We Are Looking For

We are looking for someone who is strategic, analytical, commercially aware, and confident managing campaigns at scale.

The right person will not simply “run ads”. They will understand how to:

• reduce wasted spend
• improve lead quality
• lower CPA
• scale campaigns responsibly
• diagnose performance drops
• improve tracking accuracy
• test new campaign angles
• improve landing page performance
• explain what is happening and what should be done next

How to Apply

Please send your CV along with a brief summary of one of your best-performing campaigns.

Your summary should include:

• campaign type
• monthly ad spend
• platform used
• your role in the campaign
• key results achieved
• what you personally did to improve performance

To confirm that you have read the full job description carefully, please send us a message on Indeed with the phrase:

“CPA Focus”

Applications that do not include this phrase may not be reviewed.

Applications without campaign examples may not be considered.

Education

Bachelor’s degree preferred but not essential.

Experience

Google Ads / PPC: 5+ years preferred
Lead generation campaigns: required
High-budget campaign management: preferred
UK or European market experience: preferred
Ecommerce experience: highly preferred

There’s a certain type of older employee you see in almost every company.

The guy who’s been there 15–20 years. First one in, last one out. Knows the entire place better than management. The unofficial manager without the title.

Everyone depends on him.

While everyone else clocks out, he stays behind unpaid because “the job has to get done.” He thinks sacrifice earns loyalty. He thinks being dependable makes him valuable. He looks at younger workers leaving on time and calls them lazy.

And honestly, you can almost respect it.

Then the new manager arrives.

Young. Incompetent. Confident in the way only inexperienced people can be. Starts changing systems he doesn’t understand because he thinks leadership means reinventing everything.

The older employee pushes back. Not because he’s arrogant, but because he spent 15 years learning what actually works. Surely the owner, the same owner he practically helped build the company beside, will back him.

But one day he’s getting walked out by security with a cardboard box in his hands.

And the owner is nowhere to be found.

That’s the part that always gets me.

Not even the firing itself.

It’s watching someone realise too late that the company they sacrificed their life for was never loyal to them in the first place.

A week later someone else is sitting at the desk. A month later the place functions normally. And eventually it’s like he was never there at all.

Islam teaches something important about dunya through moments like this.

People think provision comes from employers. Status comes from titles. Worth comes from productivity.

But Allah breaks these illusions constantly.

Your rizq was never tied to that company. Your value was never in how “needed” you were. And dunya will never love anyone back enough to justify giving it your soul.

The Prophet ﷺ taught us to work with ihsan — excellence — but never attachment.

Because the heart that becomes dependent on dunya will always be humiliated by it eventually.

That old employee thought loyalty to the company would protect him.

But loyalty without tawakkul is just another form of dependence on something temporary.

Hi everyone,

I’m looking for someone who can help identify and reach out to Muslim TikTok and Instagram influencers for an app we’re preparing to promote.

The app is aimed at Muslims globally, but our priority is English-speaking audiences in the West, mainly the UK, US, Canada, Australia, and similar markets.

I don’t want to share too much publicly at this stage, but we’re looking to test influencer-style promotion through short videos, screen recordings, app walkthroughs, or simple talking-to-camera posts.

The role would involve:

• Finding suitable Muslim creators on TikTok and Instagram
• Prioritising English-speaking Western Muslim influencers
• Checking whether their followers look real and engaged
• Reviewing follower quality, comments, engagement, content style, and audience fit
• Shortlisting creators who may be a good match for the app
• Reaching out to them about testing/promoting the app
• Helping arrange paid or unpaid collaborations
• Tracking responses, pricing, deliverables, and basic campaign details

Ideally, I’m looking for someone who understands Muslim audiences and can spot the difference between genuine influence and inflated follower numbers.

This could suit someone with experience in influencer outreach, social media marketing, TikTok/Instagram research, creator partnerships, or community-based promotion.

Please DM me with:

1. Any relevant experience
2. How you would approach finding and checking influencers
3. Your expected rate
4. Any examples of similar work, if available

Open to discussing either a fixed project fee or ongoing work depending on experience.

I had the original Hive receiver, phone up, it was burnt out. They told me get subscription and will provide supoort, I did.

After several calls and speaking to a manager they replaced the reciever, it all went well for about a week.

Suddenly receiver not working, called up, advisor disconnected on their end and can no longer, and I quote 'can't find it'. The problem they say is the hub not finding the reciever anymore, therefore I should buy a booster and see if that helps.

Are they right, I need to be the one to spend on a new booster as they can't help me any longer?

I'm from the UK. But we've setup in Pakistan with an office of what will become 300 to 400 people.

I've been working with freelancers for about 25 years. Mainly from India, Pakistan, Bangladesh, etc.

I see people, especially young people looking for work, remotely or otherwise.

I feel that peeps arent doing good enough presentation in their introduction and missing the opportunities to pitch to companies in the west and also I would say honing their skills that little bit more to make them stand out.

There is a huge opportunity you guys are missing out on.

So if there is demand, I dont mind putting a playbook or guide together for what I believe will at the least put your best version out there.

Let me know if there is interest and ill put something together. I would like to genuinely help if I can.