Forced into data analyst role
Hey everyone,
So I have been doing an apprenticeship in marketing for the past 10 months and it has been great.
However, my tutor left the firm about a month ago and now teams are restructuring.
My primary role is marketing officer so a lot of CRM, segmentation, lead nurturing, campaign management, data analysis and other usual suspects.
That being said, my boss told me that everyone is impressed with my data analysis skills and would love me to join the data team.
And sure, I am okay with doing analysis, I love research, building advanced models and monthly reports but that's just one dimension of what I specialise in. That's not what marketing is all about.
I am currently finishing my master's degree in marketing and communication, I couldn't imagine just doing data analysis even tho I know I am good at it.
All I want is to keep doing what I am doing and specialise further in marketing.
What would you do ? How would you negotiate this ?