
Figuring out the money side of our whitefield mental fitness session - step 2 :)
Link to part 1: Step 1 - whitefield
Okay so good news first. There is parking. After the Indiranagar situation this felt like a genuine personal victory. It is a little hard to find their dedicated lot so we are going to put up posters on the day to guide people in. Small problem, solvable.
The galli that Café Fiori sits in is so, so cute. Very quaint. The view from inside the cafe is genuinely lovely - picture attached.
On pricing, the owner is a chef who brought in Coffee Mechanics as a shop-in-shop for the beverages. Their bev menu ranges from ₹200 to higher, with most things sitting around ₹250. Which made the redeemable voucher model a very easy yes, hoping people wouldn’t have too pay too much from their pocket. We’ve pre paid for shared snacks for the table. Everything else - art materials per person, print costs, goodie bags. The per person subtotal on materials alone comes to Rs. 182. On top of that, one time costs for design, our poster, backdrop, merch, bags, that's Rs. 13,125 spread across all sessions. Plus travel and buffer.
Now these are material and tangible costs - I’m not including costs of all the hard work we’ve put in and the 4 team members (including 2 psychologists leading the session taking a pay cut because don’t all big dreams start like this? (No one is allowed to say otherwise kay thanks)) Our break even came around 1011 for this.
This felt too high for something we want people to actually show up to, especially when mental fitness as a concept is still something in the awareness stage for many. So we took a hit. Because we'd rather get this first round right than optimise for margins we haven't earned yet. And also because our business coordinator laughed in confusion when we told her the price and said "In this economy?"
Our sessions are intentionally small. Intimate conversations need that. So the usual logic of making money through volume doesn't apply to us right now. Final ticket price landed at Rs. 899, and Rs. 799 for students.
Also, the matcha and pilates studio right nearby was kind enough to put our poster up. Sweet stuff.