Trying to build a 50% margin cross-border DTC brand, has anyone actually pulled this off?
Been circling around this idea for a while. Work in cross-border e-commerce marketing by day, so I'm not starting from zero. Spent some time testing AI-assisted sourcing tools, Accio work, Jungle Scout AI, a bit of Perplexity for market research. First pass was rough across the board. Came back to a few of them recently and the improvement is real enough that I'm willing to build something around them.
So the experiment: solo founder, lean team (2–4 people), AI handling most of the ops workflow, can this realistically hit 50% gross margin on a DTC product?
What I'd actually love to hear:
What's the realistic margin ceiling on cross-border independent sites right now, excluding ad spend?
Has anyone run a team this lean with AI tooling end-to-end, what did the structure actually look like?
Happy to share back what I learn. Just trying to find people who've been down this road.