Campaign ideation/concepting, what’s the actual role called in agencies?
I'm a graphic designer with 4 years of experience (social media, Visual branding, UI/UX) looking to transition into campaign concepting
the kind of role where you sit with a brief, find a real human insight in it, and build a campaign idea around that, not just making Posts or writing captions.
A few honest questions for people actually working in this space:
What is this role actually called at your agency? (Junior Copywriter? Junior Art Director? Creative? Something else?)
How's the job market for juniors trying to break in right now ?
What does an entry-level portfolio actually need to show to get taken seriously?
Anything you wish someone had told you before you started?
Not looking for a full breakdown, just a quick POV from people in the room.
Thanks