
Eric Bischoff on AEW’s future: “The only thing that will really matter at the end of it all is the math.”
Listening to this week’s 83 Weeks, I expected the usual Bischoff dunking on AEW. Instead, Eric and Conrad sounded like they were attending a fucking funeral.
Bischoff says the only thing keeping AEW alive is that the Khans have a “bottomless pit” of money and don’t need the company to turn a profit. But under Paramount, he argues none of the Sicko propaganda, Meltzer spin, or Tony sucking up to David Ellison matters.
“The only thing that will really matter at the end of it all is the math.”
And THAT is the money quote, because the math is increasingly difficult to ignore. WBD is reportedly paying serious money for AEW while the television audience has declined. Wrestling traditionally commands weaker ad rates than its raw viewership might suggest, and AEW still has the expense of producing live national television every week. While we don’t have public Max numbers, there’s no publicly available evidence yet that streaming is delivering some enormous audience that changes the equation, despite what the Sickos and Meltzer would have you believe.
So the question Paramount is eventually going to ask is pretty simple: What are we paying, and what are we getting back? Not whether Tony is friends with David Ellison. Not what Meltzer says. Not whether the Sickos think Collision had another five-star banger. Cagematch ratings and Meltzer stars are about as valuable to Paramount as Schrute Bucks.
Paramount will be looking for ROI.
And Bischoff follows it with an even darker assessment: “You’re either growing or you’re dying. AEW hasn’t been growing.”
That’s what struck me about this whole conversation. Neither Bischoff nor Conrad sounded like they were celebrating. They sounded genuinely fucking sad about where this could be headed. And I get it. I’ve shit on what AEW has become for the last year, but I don’t want AEW to die. I want AEW to become the alternative so many of us wanted it to be again.
But Paramount isn’t going to grade AEW on nostalgia, star ratings, or Tony’s record as the ultimate corporate soldier. Eventually, they’re going to do the math.