Deciding my trip next month

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Zomato just proved that great brand rivalries don’t always need a punchline. To celebrate Swiggy’s birthday, the brand took out a full-page newspaper ad that simply read, “this is a zomato ad to wish the other food delivery app a happy birthday. thank you for pushing us to be better :’)”. The best part? It never mentioned Swiggy by name, instead letting the rival’s iconic orange colour do all the talking.

The ad also cleverly mirrors Zomato’s own birthday newspaper campaign from earlier this year, where it celebrated its 18th birthday without mentioning Zomato either, relying only on its signature red and instantly recognisable identity. Now, the brand has flipped the same idea for its biggest competitor, turning a simple birthday wish into a masterclass in brand confidence. Sometimes, the strongest brands don’t need to say their own name or their rival’s for everyone to know exactly who they’re talking about.

Sony Pictures Networks India has unveiled 'Sochna Padega' as the central theme for KBC Season 18, underscoring the importance of applying knowledge in an era where information is readily accessible. The show shifts the spotlight from simply possessing information to interpreting, analysing and using it effectively, premiering August 10 on Sony Entertainment Television and Sony LIV.

The campaign rolled out via three ad films to highlight the season 18 theme. In the promos, Bachchan essentially tells contestants that geography/history/science knowledge alone won't be enough this time, because simply memorising answers won't work anymore — you'll have to think. He also points out that answers are now available everywhere, even on your phone, so this season you'll have to think for the answer instead of just recalling it.

A Sony spokesperson summed up the pitch: KBC has become a cultural phenomenon built on knowledge-led conversation, and this season the conversation evolves to celebrate applied knowledge and decision-making.

Flipkart plans to launch a pilot in India's online food delivery sector soon. This move aims to challenge established players like Zomato and Swiggy. The company will learn from this pilot before considering a wider national rollout. Flipkart believes a strong value proposition can disrupt the current market. This expansion follows their aggressive entry into quick commerce services.

Meta Platforms has appointed Kunal Shah, founder of Indian fintech startup Cred, as global head of WhatsApp, succeeding Will Cathcart, the outgoing head of the messaging platform, the companies said on June 22. As part of the move, Meta will invest about $900 million (Rs 8,550 crore) in Cred at a valuation of $4.5 billion.

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Anyone would like to help me with this? I just wanted to know what the reason is

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zomato's clarification

Both Screenshots

someone shared on linkedin