Planners, how do you pitch your projects to the general public?
Was recently at a community tabling event standing alongside a representative from our speed camera contractor to do community outreach, which our county requires we do as a part of our speed camera installation process. Frankly, this was not one of my projects, but I was asked to be there anyways since I did some work for it here and there, so I obliged.
I have a little bit of experience handed down to me by my bosses around how to pitch certain solutions such as pedestrianization and traffic calming projects to the general public: emphasize "freedom", focus on empowerment, and overall stuff that plays into American individualism. I also try not to get too in the weeds about the minutiae of the work unless I'm prompted to (quantitative justification, traffic studies, etc).
However, I noticed that the representative (who I later learned had a sales background) was selling the speed cameras as though they were a product to be bought rather than something that was already guaranteed to be installed. They got into the details of the speed cameras, their legality, and even how they worked. At first I thought this would backfire in their face, since I thought they were throwing too much at the public, but between when I pitched the cameras and they did, the majority of those we talked to took the project well.
My question to the community is not which one of us pitched the product better, but how we all go about doing it in the first place. I would like to hear the projects you all had to present to the public, the positions you took regarding them (explain, defend, justify), and how you fared in terms of public reaction. I'm curious to see what your takes on this are!