There’s no farming in the game. Instead, you run an inn for monsters, prepare meals, decorate your inn, and befriend your monster guests.
I tried making this trailer with a different feel from my previous one.
I designed a logo for a wholesome monster inn management game.
I also added motion and sound effects for the trailer.
Tools used: Figma + DaVinci Resolve
Would love to hear your thoughts on the overall feel!
안녕하세요. 괴물여관을 개발하고 있는 Sile입니다.
최근 제가 직접 시도해본 홍보 방법과 실제로 사용했던 자료를 공유해보려고 합니다.
몇 주 전, 저희 게임의 트레일러를 유튜버 Indie Games Hub라는 분께 보냈는데요.
사실 처음 트레일러를 보냈을 때는 영상이 업로드되지 않았고, 이메일에 답변을 받지 못했습니다.
이후 몇 가지 개선 사항을 적용하고 다시 연락했습니다.
이번에는 Indie Games Hub에서 직접 썸네일까지 만들어서 영상을 업로드해주셨고, 영상이 업로드된 후 며칠 동안 1만 개 이상의 위시리스트를 얻었습니다.
당시 이메일에 첨부했던 자료들을 공유해봅니다. 비슷한 방식으로 게임 홍보를 시도해보려는 분들에게 조금이나마 도움이 될 수 있을 것 같아 올려봅니다.
트레일러 (채널 설명에 연락처도 있습니다): https://www.youtube.com/watch?v=iLFORQA0h8k
프레스킷: https://drive.google.com/drive/folders/1zxEwE4AhwEkSb_WxbOduAtxeybGnVJYU
이메일 템플릿(게시물 중간 영어 부분 참고): https://note.com/masa_kei/n/n810821b02c11
I’m making an indie game called Monsterest, and I wanted to share a marketing experience we recently had.
TL;DR:
The first trailer I sent wasn’t uploaded.
A few months ago, I reached out to Indie Games Hub, a YouTube channel with around 180K subscribers, and asked if they could feature our game trailer.
They didn’t upload it at the time. I’m not sure why they didn’t feature it at the time.
After that, we made several improvements and reached out to them again:
This time, they uploaded the trailer with a better thumbnail that they made themselves.
I actually think it looked even better than the thumbnail example I had originally provided.
Our previous trailers, which we uploaded ourselves, never got more than around 1,000 views. I can’t say for sure how much the thumbnail contributed, but I think it was an important factor.
The video started gaining views very quickly. We also started seeing content creators on TikTok and Instagram sharing the trailer even though we had never contacted or asked them to do so.
Overall, we gained around 12,000 wishlists from this one trailer.
I also think it helped that our previous trailer hadn’t been featured by a large channel.
It gave us a chance to come back later with a much more polished version of the game and a better trailer. So even though we initially missed the opportunity, it turned out to be a good chance to show how much the game had improved.
This was a pretty surprising result for our small indie team, so I wanted to share our experience in case it helps other indie developers.
In case you're curious, here's the game for context:
https://store.steampowered.com/app/2895410/Monsterest/
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Edit:
Someone asked me to share the email template, but I can’t seem to find their comment anymore.
I used the template from this post by Masa Kei as a reference. The post itself is in Japanese, but the template is written in English.
Hi, r/indiegames!
I shared my game here about a year ago, and it's come a long way since then with lots of improvements.
It's called Monsterest, a cozy monster inn management RPG where you run an inn for monsters, manage rooms, gather resources, and build friendships with your guests.
There's a free demo available on Steam. If you like it, I'd really appreciate it if you added it to your wishlist.
Thanks so much for checking it out! 😊
Monsterest is a cozy inn management RPG inspired by the warm atmosphere of life-sim games like Stardew Valley. You run an inn for monster guests, decorate and upgrade guest rooms, cook meals, craft furniture, and improve guest satisfaction to grow your inn.
One of the main features is that NPC guests don’t just stay at your inn. They can actively help you with daily activities like gathering materials, mining, fishing, and hunting.
Key features:
- Manage your monster inn
- Guests help you mine, fish, and hunt
- Cook, craft, decorate, and expand your inn
Any feedback would be greatly appreciated. You can play it on the itch.io page below!