Is it true that the more you spend the more you make?
I'm watching this video by Sabri Subi, and he's pushing to spend as much as possible on ads , however...he also owns an agency, so since he probably makes a commission on ad spend, maybe that's why he's pushing that?
He says that spending as much as possible puts you in "apex predator" position to outbuy all the competition.
I don't have much experience in PPC, to the guys out there who have been doing this since the early 2000's, what's your take on this?