Mentor Style Advice for New Advisor
I’ve never had a father or a mentor. I’m not suggesting that will come of this, but I would appreciate any and all guidance any of you wish to provide.
Going to give some context and background, then give the ask.
I’m pushing in to mid-life. Not quite there, but closer than not. I grew up poor in middle of nowhere Arkansas. Single mother, I spent most of my 19th year of life homeless.
I never had a father. Never was taught life lessons I feel others my age had. I have always been 3 - 5 years behind my peers in terms of “stage if life”, and I can only conclude it js because i didn’t have guidance to teach me some core life lessons early on. I had to reinvent the wheel and learn them myself.
Fast forward to now. I have a bachelors, my MBA in Finance and Global Strategy, spent 5 years in the US Army as a combat medic, and 6 years in corporate working as a cog to pay off $130,000 in student loans.
Loans paid off, own a nice performing rental, married, and we will be starting a family soon in a major southern US metro.
I’ve spent the last 10 years filling the gap in my knowledge around finance, personal finance, portfolio theory, and securities analysis. And now that we are financially stable, I’m pursuing my dream of becoming an FA.
I’m starting at a full service firm that everyone here will know. You all know better than me that there are pros and cons to each path into the business and building a practice. Suffice it to say that, after interviewed acquaintances at almost every type of firm, including 2 that have their own RIA, I’ve chosen the correct path for me. I’ll just say it isn’t an insurance firm ([insert name here] mutual) but an actual advising firm.
I want break the cycle my whole life has been in and hit the ground running instead of having to figure out the rules of the game for myself. I don’t mind putting in the hard work and the grind. Can’t be as grueling as a combat medic constantly forcing grunts to keep water in their canteens instead of spike energy drink. The grind here is for my family and I’m incredibly motivated.
Here is the ask: Help an incredibly motivated new entrant get ahead of the game.
Early on I understand this is as much sales as it is advising.
Where have you found the most success in client acquisition while building your book, and what “typical” path to client acquisition have you found isn’t worth the effort even if it is commonly recommended?
What tactics did you find were reliable in getting past the “no” and getting further down the conversation to build the trust?
What type of segmentation did you find appropriate across client types, and how did you structure your prospect sourcing, approach, and close for each?
Did you focus purely on one or two segment of clients? Or did you look to diversify your book across lower, mid, and higher asset clients?
What major pitfalls did you experience that slowed you down that I can learn from?
I’m not sitting here trying to be greedy and spend my entire day looking for a few multi-millionaires to service. I’m sure I need to build some more experience and knowledge before I can adequately service those with more sophisticated needs. And I actually want to build a sustainable practice where I can spend some time helping mid and lower end clients. But the practice has to be profitable without killing myself.
Landing a few higher (if not ultra high) net worth clients accelerates the path to profitability and gives me time to curate my book better.
What guidance can you give to someone from my background to source, approach, close, and service higher end clients with great client satisfaction?
I understand clients have to have enough investable assets to support the work involved, but how have you found ways, if any, to also give back to those from my background who could use some level of guidance even if they can’t afford to pay for it?
What do I not know that I don’t know.
Thank you again to anyone who takes the time to read this admittedly long post and pass along some knowledge to a budding, well-intentioned soon-to-be advisor. I cannot tell you via text how much I appreciate any and all guidance here.
God bless.