
I spent $20 on Meta ads for my SaaS. Here's every number and what I learned.
Hey everyone!
Hope all is well.
TL;DR Below
Context:
One of the projects I've been working on is a Windows AI workspace called Core48aii.
The idea came from a problem I kept running into while using ChatGPT, Claude, Gemini, and other AI tools for larger projects. Once conversations became long, important instructions were buried, useful outputs disappeared into old chats, and I found myself rebuilding the same context over and over.
So I built a project workspace that lets me organize prompts, reusable instructions, research, source material, workflows, and useful AI outputs in one place instead of relying on dozens of chat threads.
It's at the point where I am opening the project up to early testers, and I wanted to see if I could actually get qualified people to visit the tester page before spending more time on marketing or landing page copy.
Rather than guessing, I decided to run a small experiment.
I spent $20 on a Meta traffic campaign to see what would happen.
I wasn't expecting statistically significant results from twenty dollars. I simply wanted to learn where the biggest bottleneck in my funnel might be before investing more time and money.
The question for this experiment was:
Can I acquire qualified traffic cheaply enough that improving the landing page is worth the effort?
Rather than guessing, I spent $20 on a Meta traffic campaign.
TL;DR: I spent $20 running a Meta traffic campaign for my Windows AI workspace to see whether my biggest problem was getting visitors or converting them. The campaign generated 83 landing page visits at just $0.24 per visitor, but resulted in 0 downloads and 0 interest form submissions, even after changing the CTA halfway through the experiment. While disappointing, it helped isolate the bottleneck: acquiring traffic doesn't currently appear to be the biggest challenge; converting visitors is. My next step is to improve the landing page and messaging, then rerun the exact same campaign to see if the conversion rate changes.
Campaign Setup
Objective: Traffic
Budget: $5/day
Audience:
- United States
- Men & women 18+
- Interests around AI software, Windows software, productivity software, Microsoft Windows, and related topics
Creative:
A carousel introducing the problem of managing long-term AI projects and showing the application and how it helps.
Mid-Experiment Change
After about 40 landing page visits, I still hadn't seen a single conversion. At that point I started wondering if the CTA itself was introducing unnecessary friction.
Version 1
The original CTA was: "Start Your 90-Day Free Trial"
Clicking it took visitors to a Lemon Squeezy checkout page because the app currently uses license keys for activation.
Although the founder trial is completely free, I realized something that might have been hurting conversions.
The Lemon Squeezy checkout displays the full founder package price at the top of the page, and only shows the 100% discount ($0.00) near the bottom during checkout.
My concern was that some visitors might see the price, assume it wasn't actually free, and leave before ever seeing the discount.
I don't know if that was happening, but it seemed like a reasonable hypothesis to test.
Version 2
Around 40 landing page visits (halfway through), I removed the free trial CTA completely.
Instead, the page simply invited visitors to: "Apply to be an Early Tester"
The primary button became: "I'm Interested in testing Core48aii"
Instead of asking visitors to start a trial or download anything, now they only needed to fill out a short form.
My thinking was that removing the checkout entirely would reduce friction and let me personally onboard anyone who was interested.
Unfortunately, it didn't change the outcome.
Final Results
- $20.01 spent
- 2,535 impressions
- 2,185 people reached
- 83 landing page visits
- $0.24 per landing page visitor
- 0 downloads
- 0 interest forms submitted
Changing the CTA made no measurable difference.
My Takeaway
At first, seeing 0 conversions made this experiment feel like a failure.
After thinking about it more, I think it answered one of the biggest questions I had before opening Core48aii up to testers.
To me, it looks like the ad did what I was hoping it would do.
People stopped scrolling, clicked, and took the time to visit the landing page.
That suggests acquiring visitors may not be my biggest challenge.
It also tells me it's probably not time to start adding more features. If people aren't taking the first step, adding more functionality isn't likely to solve that problem.
At 24 cents per landing page visitor, buying traffic appears affordable enough that I can continue using it to test future versions of the landing page.
The bigger issue is what happens after people arrive.
Not one visitor downloaded the app, and changing the CTA to a simple interest form didn't produce any submissions either (in this short test).
That makes me think the next bottleneck is almost certainly somewhere on the landing page itself.
It could be:
- The messaging
- The positioning
- Building enough trust
- Explaining better what the product actually does
- Showing the value quickly enough
- Targeting the wrong audience
- Or some combination of those
I obviously can't say for certain which one it is from a $20 experiment.
But I can say that I no longer think, "Can I buy reasonably priced traffic?" is the biggest unknown.
The next experiment is much clearer: Improve the landing page, then run the same campaign again and see whether the conversion rate changes.
Why I'm actually happy I ran this
If visitors had cost me $2 each, I'd have two problems:
- expensive acquisition
- poor conversion
Instead I have one.
The experiment narrowed my focus.
What I'm doing next
I'm going to pause paid ads.
Before spending another dollar, I'm going to improve the testers landing page:
- clearer positioning
- stronger explanation of the product and the pain it solves
- more trust signals
- better communication of who it's for
- probably a product walkthrough video
Then I'll rerun essentially the same campaign and compare conversion rates.
I'd really appreciate some outside eyes.
If you landed on this page:
- What would make you leave?
- What information would you need before signing up?
- Would you immediately understand what the product does?
- Would you trust downloading a Windows desktop application from an unknown founder?
Any feedback is much appreciated.
I'm sharing this because I think unsuccessful experiments can be just as valuable as successful ones. This one didn't get me a single signup, but it gave me a much clearer idea of what I should improve next.
Thanks for reading!