Running a UGC agency with a roster of 50+ creators across the UK and EU. We specialise in ecommerce and SaaS content.
Rates run £40-£100 per video depending on scope and usage rights.
If you're a brand looking for creators, or a creator looking to get on our roster, DM me for more info.
Been sitting on this case study for a while and figured this sub would appreciate the actual breakdown instead of the usual vague "SEO changed my life" posts. Client is a large aftermarket auto parts retailer, keeping the name out of it since it's not mine to share, but the numbers are real.
The setup: Multi-million dollar ecom site, tons of existing content, but a lot of it was stale or under-optimized. Campaign ran Q1 to Q3 (9 months). The play was three-pronged: new blog content, category page optimization, and product page optimization.
Overall: $1M+ in new revenue, 50%+ traffic growth, sitewide.
What actually drove it wasn't some secret trick. It was just consistent, genuinely useful content written by people who knew the industry, applied across every layer of the site (blog, category, product) instead of just one. Most sites treat SEO as a blog-only thing and leave category and product pages as an afterthought, and based on these numbers that's leaving a lot on the table.
Happy to answer questions on methodology if anyone's curious how the attribution was tracked.
Question for people running ecom stores here. Are you actually building organic distribution or is it basically just ads for you right now?
Feels like most brands are all in on paid, but the ones I've seen build some kind of organic base (content, UGC, whatever) seem to hold up way better when ad costs spike. Ads-only seems fragile to me.
Ok I need to vent about this for a sec. So many small businesses just throw all their money at ads and think that's the whole marketing plan and it's driving me a little crazy.
Ads work while you're paying for them. That's the whole deal. You stop paying, it stops working, immediately, like a switch. You could run ads for 2 years and the day you cancel you're back to zero. Nothing carries over, none of it sticks around, it's basically rented traffic.
Organic on the other hand just sits there doing nothing for weeks and honestly that's why nobody sticks with it. Everyone wants the faucet not the train. Faucet feels good bc you turn it on and boom something happens. Train is annoying as hell bc you push and push and nothing seems to move... but then it moves and keeps going without you.
A Google Business Profile brings customers in on autopilot for months or years, and it's free. Try doing that with an ad campaign lol.
Not saying ads are bad, if you need butts in seats this week ads are still your best bet, organic isn't gonna save a slow Tuesday. But so many businesses treat ads as THE strategy instead of just the bridge while the slow stuff builds underneath, and then they're stuck paying forever just to stay visible.
Trust me, if you're not building organic distribution, you'll regret it in two years time.
[ Removed by Reddit on account of violating the content policy. ]
[ Removed by Reddit on account of violating the content policy. ]
[ Removed by Reddit on account of violating the content policy. ]
[ Removed by Reddit on account of violating the content policy. ]
I'm a journalist who runs a US-based digital marketing agency featured in Forbes and Entrepreneur.
To celebrate 4th July, I'm offering American small businesses a free online presence audit. I will analyse your current strategy and show you the gaps - how you can rank on AI, show higher on Google, and ultimately drive more business.
This is with no obligations at all.
If you're interested, drop your company website in my DMs.
And happy Independence Day!
I'm a journalist who runs a US-based digital marketing agency featured in Forbes and Entrepreneur.
To celebrate 4th July, I'm offering American small businesses a free online presence audit. I will analyse your current strategy and show you the gaps - how you can rank on AI, show higher on Google, and ultimately drive more business.
This is with no obligations at all.
If you're interested, drop your company website in my DMs.
And happy Independence Day!
I'm a journalist who runs a US-based digital marketing agency featured in Forbes and Entrepreneur.
To celebrate 4th July, I'm offering American small businesses a free online presence audit. I will analyse your current strategy and show you the gaps - how you can rank on AI, show higher on Google, and ultimately drive more business.
This is with no obligations at all.
If you're interested, drop your company website in my DMs.
And happy Independence Day!
I'm a journalist who runs a US-based digital marketing agency featured in Forbes and Entrepreneur.
To celebrate 4th July, I'm offering American small businesses a free online presence audit. I will analyse your current strategy and show you the gaps - how you can rank on AI, show higher on Google, and ultimately drive more business.
This is with no obligations at all.
If you're interested, drop your company website in my DMs.
And happy Independence Day!
I'm a journalist who runs a US-based digital marketing agency featured in Forbes and Entrepreneur.
To celebrate 4th July, I'm offering American small businesses a free online presence audit. I will analyse your current strategy and show you the gaps - how you can rank on AI, show higher on Google, and ultimately drive more business.
This is with no obligations at all.
If you're interested, drop your company website in my DMs.
And happy Independence Day!
I own a UK-based outbound lead generation agency, and I'm considering supporting entrepreneurs targeting the B2B market.
So my question is, where do you currently get most leads? Is it referrals and word of mouth, ads, or outbound?
I run an outbound lead-generation agency with team members in the UK, the EU, and the U.S.
We work on a pay-per-meeting basis (no retainer) and are looking for 1-2 new clients for July.
Let's work together if:
- You have an efficient sales process, and now you need extra pipeline
- You're doing £10K-£50K per month revenue (minimum)
- You can handle 20 meetings/demos per month (minimum)
This is not for you if
- You don't have a clear product-market fit
- Budget is a major constraint
- Your sales process is founder-led
If this sounds like a fit, drop me a DM. But please only message if you're serious and ready to get moving within the next 30 days.
I've been working on a small tool aimed at sole traders and small business owners who miss calls while they're with clients or heads-down in work. The basic premise: when you can't pick up, it answers, takes the caller's details and reason for calling, and texts you a summary so you can call back informed.
Before investing more into it, I want to understand whether this is actually a real pain point for accountants specifically, or whether the nature of the work means it doesn't really matter.
A few questions I'd genuinely like input on:
1. How do most of your new client enquiries come in?
Phone, email, referral, website form? If most new business comes through referrals or email, missed calls probably aren't costing much. But if people do call cold, I'm curious how often those go to voicemail.
2. When you're busy or in a meeting, what happens to inbound calls?
Do you let them ring out? Have a receptionist? Use voicemail? I'm wondering whether the problem has been handled already or is just quietly accepted.
3. Have you ever lost a potential client because you couldn't get to the phone?
Hard to know for certain obviously (you don't always find out). But gut feel: is this a real problem or a marginal one?
4. Would an AI that answers and texts you the details actually be useful, or would accountants expect a human?
Wondering whether the professional context changes things, i.e. whether a caller expecting to speak to their accountant would hang up on an AI vs leave their details.
The tool is live and has a £1 trial if anyone wants to test it against their own call flow. Happy to share the link in comments if useful. But mainly posting because I'd rather understand the actual problem properly than assume.
Appreciate any honest input, including if the answer is "this isn't a problem we have."
Hi, I do lead gen for B2B SaaS tools.
The issue I'm facing is that clients are willing to pay vastly different prices, even if my output and effort are consistent. A client who $1,5000+ per seat CRM will pay far more than someone who runs a low-ticket martech site.
This is innately my issue. Every client is different, and it's making onboarding a lot more complicated than it needs to be.
My plan is to standardize my offer. I'm thinking 250 calls per month for X. But I don't know what X is yet. For reference, I have clients paying between $250 and $1,000 per month.
So where would you say is a fair price point?
I see a lot of posts on this sub about how to get leads for a small business.
I run a lead gen company, so I wanted to give some insight. Every digital outreach channel for getting leads, and when you should use them:
Cold email: great at scale if you have a large target market and are not geographically restricted. You can use automated sequencers to reach thousands of prospects per month. If you have a smaller TAM or operate in a local market, ditch sequencing and write 5-10 personalised (and well-researched) emails per day.
Cold calling: It sucks, but embrace it. This works best when you're targeting local SMEs, in my experience. Cold calling enterprises can work, but expect to spend much more time per lead.
LinkedIn: This used to be a lot better than it is today. Automated LinkedIn outreach has ruined the platform, tbh. Most meetings I book through outbound LinkedIn these days are flaky. Inbound still works on LinkedIn if you post quality content consistently, though.
Text/WhatsApp: This is a bit of a hidden gem. It's more personal, but effectiveness varies between industries. More natural if you're targeting an industry with a lot of call volume and small-sized companies, but it might come across as weird otherwise.
My advice: Begin with cold calling. It costs nothing. It will surface objections that you never saw about your business, and help you cement your positioning. Once you understand how the market sees your product/service, tap into the other channels.
Outbound is a numbers game, though. The more you do, the better you become. So pick up the phone and start dialing!