▲ 0 r/Chase

Is surfacing the right credit card automatically at checkout enough value?

I have a handful of rewards cards and realized I was constantly using the wrong one.

There are apps that tell you which card earns the most somewhere, but I knew I wasn't going to open an app and look it up every time I bought something.

So we built Payelle.

The idea is that when you're checking out, it automatically surfaces the card that should earn you the most rewards. No searching or trying to remember which card gets 4x on what.

We just launched and I'm trying to figure out if that alone is actually enough value.

Would you keep something like this installed just to never use the wrong card again and without thinking about it?

Or does it need to go further with merchant offers, coupons, discounted gift cards, etc. and figure out the best overall way to pay?

That's the part I'm trying to decide before we keep building. Seeking honest feedback.

reddit.com
u/EntrepreNate — 10 days ago

Looking for marketing cofounder on viral blanket that turns into a bouquet

I am a serial entrepreneur with some successful exits. I am by no means a marketing expert, but my skill set is strategy, operations, systems, and everything else other than marketing. My spouse and I have been building a concept inspired by a viral crochet bouquet blanket. The common thesis was how do they get one, but it was very expensive, or they had to learn and spend 100 hours crocheting. Crochet not being very giftable, so we designed a 100% linen cotton manufacturable version (every flower still needs to be hand sewn). Every post we make on reddit, the video of it unrolling from a bouquet form into a blanket creates a wow factor. We have done minimal content and marketing effort. We have our first 1000 units in our warehouse, and looking for a cofounder level marketing expert that will handle all the media content, influencer partnerships, organic content, etc. We believe this to be the most viral giftable blanket and new category of gifting. Just need to the right partner. Will comment with video of it rolling up into a bouquet form.

u/EntrepreNate — 16 days ago
▲ 1 r/websitefeedback+1 crossposts

I got roasted my last take, is this better? website design

I took everyones feedback after the last post, I am curious, can you tell what the product does within 3 seconds? When you tap try me, it immediately shows what card it used and why. I know many dont like the black background, but our UI is based on this.

u/EntrepreNate — 1 month ago

I realized we were solving the wrong part of the credit card rewards problem

When we first started building Payelle, I thought the problem was that people needed an easier way to know which credit card earns the most rewards.

The more we built it, the more I realized that isn't really the problem.

There are already websites, spreadsheets and apps that will tell you that.

The actual problem is that I don't want to look anything up.

If I walk into a restaurant, I don't want to open an app, search for the restaurant, compare 5 cards and then decide what to use.

I just want the right card to be there when I am ready to pay.

That changed how we started thinking about Payelle.

Instead of just answering "which card should I use?", Payelle figures it out based on where you are and surfaces the right card when you are ready to pay.

Basically trying to remove the decision entirely.

Still building and learning from users, but this has probably been the biggest shift in how I think about the product.

Curious what other founders have learned where the problem you originally thought you were solving ended up being one step away from the actual problem.

reddit.com
u/EntrepreNate — 1 month ago
▲ 0 r/Startup_Ideas+1 crossposts

Why do credit card rewards still require us to remember everything? Is that their point?

I have multiple credit cards because of the rewards, but the more cards you have, the more ridiculous it gets.

One card is better for restaurants. Another for groceries. Another for gas. Then categories change, offers change, merchants code differently, and half the time I just use whatever card I grab first.

It seems backwards.

The banks already know the rewards.

Your phone knows where you are.

Your cards are already sitting in your mobile wallet.

Why am I still supposed to remember which card gives me the most back?

That is basically the problem we decided to work on.

We built Payelle so instead of asking yourself which card to use, it figures that out and surfaces the right card when you are ready to pay.

Still early and we are learning a ton from people actually using it.

Curious what everyone thinks about the idea itself. Is this a problem you actually have or do most people just pick one card and stop caring like I did?

https://payelle.ai

u/EntrepreNate — 1 month ago
▲ 4 r/SaaS

I think I underestimated how hard it is to explain a simple product in one sentence

I have spent way more time on this recently than I expected.

Building the product is one thing.

Getting a random person to land on your website and understand what the hell you built in 5 seconds is completely different.

We are building Payelle, which basically answers one question:

You are about to buy something. Which credit card should you use to get the most value? But Payelle doesn’t just tell you which card is best. It automatically identifies the best card for where you’re spending and surfaces it at the moment you’re ready to pay.

Sounds ridiculously simple when I write it like that.

But then you start trying to explain rewards, locations, categories, wallets, automation, offers, etc and suddenly the simple product sounds complicated.

I have been stripping our messaging back because I think founders naturally want to explain HOW their product works when users really just want to know:

What does this do for me?

Curious how everyone here handles this.

What is your product in one sentence, without using any industry jargon?

I'll go first:

Payelle tells you which credit card to use before you pay.

https://payelle.ai

u/EntrepreNate — 1 month ago

Looking for a Marketing Cofounder to Launch & Scale a Viral Ready Consumer Blanket - 1,000 Units in our warehouse Ready

I am looking for a marketing cofounder to help launch and scale Bouquet Blankets. Imagine a beautiful bouquet of roses that unfold into a cozy linen cotton blanket.

The product is finished, 1,000 units are in our warehouse, manufacturing is established, the website and brand are live, and our utility patent is pending, $75,000 invested already and is now ready to bring it to market.

We are now looking for someone who has previously built or scaled a physical consumer product brand and can lead ecommerce growth, creative strategy, paid social, influencers, affiliates and channel expansion.

We are exploring a genuine cofounder-level partnership with someone who wants to build the company alongside us.

Please message me if you may be interested, or introduce me to someone you believe could be a strong fit. We believe Bouquet Blankets is viral ready with the potential to become one of the most recognizable and shareable gifts for many occasions. About me: sold my B2b Healthcare services company for 8 figures cash. My experience is strategy and operations. I need someone that will be ruthless with marketing and organic media, with a track record. Cheers!

reddit.com
u/EntrepreNate — 1 month ago
▲ 74 r/fintech

18 months ago I pulled an idea from this community. Today we are in conversations with some of the largest financial institutions in the world.

Wanted to come back and give this community some credit.

About 18 months ago I was scrolling through ideas here, mostly just looking for interesting problems people wished someone would solve.

One of them stuck with me because I had the same problem.

I have several credit cards, all with different rewards, categories and offers, and I was constantly standing somewhere about to pay thinking, which card am I supposed to use here?

The idea was pretty simple.

What if your phone already knew where you were and could surface the best card you already have?

Restaurant. Costco. Hotel. Gas station. Wherever.

At first we were thinking mostly about physical cards. Then pretty quickly it became obvious that mobile wallets are where in person payments are heading, so we shifted the whole idea around that.

Instead of opening an app, searching a merchant, checking reward categories, then going back to pay, the goal became much simpler:

Surface the right card from your mobile wallet when you’re ready to pay. That eventually became Payelle.

18 months later, we’ve built the technology, filed the IP, launched the product, and are now in conversations with some very large companies and financial institutions in the space.

Still a ton to figure out, especially distribution, and I definitely don’t know where this ends up.

But I remembered where the idea started and wanted to come back here.

There are thousands of “somebody should build this” ideas posted on Reddit.

Every once in a while somebody actually does.

So seriously, thank you to this community. A lot of the comments and ideas here pushed me further down the rabbit hole than I probably expected.

If anyone remembers the old discussions around automatically figuring out the best credit card to use at checkout, there’s a decent chance I read what you wrote.

Still building. Still figuring it out.

Cheers.

reddit.com
u/EntrepreNate — 1 month ago
▲ 300 r/MENSTUFF_+1 crossposts

18 months ago I pulled an idea from this community. Today we’re in conversations with some of the largest financial institutions in the world.

Wanted to come back and give this community some credit.

About 18 months ago I was scrolling through ideas here, mostly just looking for interesting problems people wished someone would solve.

One of them stuck with me because I had the same problem.

I have several credit cards, all with different rewards, categories and offers, and I was constantly standing somewhere about to pay thinking, which card am I supposed to use here?

The idea was pretty simple.

What if your phone already knew where you were and could surface the best card you already have?

Restaurant. Costco. Hotel. Gas station. Wherever.

At first we were thinking mostly about physical cards. Then pretty quickly it became obvious that mobile wallets are where in person payments are heading, so we shifted the whole idea around that.

Instead of opening an app, searching a merchant, checking reward categories, then going back to pay, the goal became much simpler:

Surface the right card from your mobile wallet when you’re ready to pay. That eventually became Payelle.

18 months later, we’ve built the technology, filed the IP, launched the product, and are now in conversations with some very large companies and financial institutions in the space.

Still a ton to figure out, especially distribution, and I definitely don’t know where this ends up.

But I remembered where the idea started and wanted to come back here.

There are thousands of “somebody should build this” ideas posted on Reddit.

Every once in a while somebody actually does.

So seriously, thank you to this community. A lot of the comments and ideas here pushed me further down the rabbit hole than I probably expected.

If anyone remembers the old discussions around automatically figuring out the best credit card to use at checkout, there’s a decent chance I read what you wrote.

Still building. Still figuring it out.

Cheers.

reddit.com
u/AcanthisittaHorror86 — 1 month ago

18 months ago I pulled an idea from this community. Today we are in conversations with some of the largest financial institutions in the world.

I wanted to come back and give this community some credit.

About 18 months ago, I was scrolling through ideas here looking for something interesting to build. One of the conversations got me thinking about a problem I had myself.

I have several credit cards, all with different rewards, categories and offers, and I was constantly trying to figure out which card I should actually use when I was standing somewhere ready to pay.

The idea was simple.What if your phone already knew where you were and could just surface the best card from the cards you already have including Apple Wallet.

Walk into a restaurant, Costco, a hotel, a gas station, wherever.

Instead of remembering categories or opening different websites and apps, it doesn't just tells you: but surfaces the right card from your mobile wallet to pay.

That idea turned into a much bigger project than I expected. We first started with physical card but realized mobile wallets in the future of in person payments. We quickly shifted in which Payelle is today.

18 months later, we have built the technology, filed the IP, launched the product, and are now having conversations with some of the largest companies and financial institutions in the space.

There is still a long way to go, but I wanted to come back here because communities like this genuinely matter.

Sometimes somebody posts an idea in passing and another person actually goes and builds it.

This community helped push me down that road.

So thank you.

And if anyone remembers conversations here around automatically figuring out the best credit card to use at checkout, there is a decent chance I read your comment along the way.

Still building. Still learning. But this one actually became real. Cheers

reddit.com
u/EntrepreNate — 1 month ago

Is shopify absolutely necessary?

Using a wix site for our launch, and hopefully sale of our first 1000 units. Is shopify absolutely necessary or a wix site suffice? It is a very visual product/blanket

reddit.com
u/EntrepreNate — 3 months ago