u/FallingPlatypus

I'm excited to share the new trailer for Animal Falling and announce that it'll launch on Steam on August 27, 2026!

Animal Falling is a chaotic multiplayer party game where players build the course together between rounds by placing objects and traps, creating increasingly unpredictable challenges. You can play with up to 4 players in local split-screen or up to 6 players online.

This trailer features some of the latest environments, mechanics, and the overall feel of the game as we head toward launch.

Hi! I'm an indie game developer from Belgium, and last week I participated in Steam Next Fest with the demo of my game, Animal Falling.

After analyzing the event data, I noticed that Chinese players seemed to really enjoy the game! This made me realize that I'd probably benefit from making the game more approachable for Chinese players.

Several people suggested that I should localize the game's title instead of keeping only the English name. One Reddit user proposed the title "坑友大乱斗", explaining that it perfectly captures the idea of friends trolling/sabotaging each other while also conveying the chaotic multiplayer nature of the game.

However, he also told me not to rely on just one opinion and to ask more native Chinese speakers before making any decision. So I thought this subreddit would be the perfect place to ask! 😄

For context, here's the Steam page if you'd like to see what the game is about: https://store.steampowered.com/app/2657140/Animal_Falling/

Thank you very much in advance for your feedback!

tl;dr: 72% of Chinese visitors who viewed my Steam page during Steam Next Fest ended up wishlisting the game. Any advice?

Last week, I participated in Steam Next Fest with my game Animal Falling (https://store.steampowered.com/app/2657140/Animal\_Falling/), and I've been spending some time analyzing the data from the event.

I compared the number of page impressions and visits by country with the number of wishlists generated during the festival. I know the sample size is still relatively small, so I'm not trying to draw any definitive conclusions from it. However, I noticed a very interesting trend.

According to my data, around 72% of Chinese visitors who viewed my Steam page ended up wishlisting the game. Honestly, I found that conversion rate incredible compared to what I observed in other regions.

This has led me to think that I should probably focus more on getting the game in front of a larger Chinese audience. The problem is that I have absolutely no idea where to start.

For developers who have experience with the Chinese market, do you have any suggestions on how to increase visibility in China? Which platforms, communities, or content creators are worth approaching? Any common mistakes to avoid?

I'd really appreciate any advice, resources, or personal experiences you can share.

Thanks <3

If the answer is yes, the demo is out now and I'd love to hear what you think. And of course, don't forget to wishlist! <3

https://store.steampowered.com/app/2657140/Animal_Falling?utm_source=r-igw