Week 3 of building ASMI: discovered people hate bad websites more than phone trees
Started building because I kept procrastinating on calls (dentist, insurance, bookings). The hypothesis: if an AI could just do them for me over SMS, I'd actually get them done.
Surprising pivot 3 weeks in: the most common use case isn't phone calls. It's navigating terrible multi-step websites. People will text an agent to handle a 7-step online form faster than they'd open the tab.
Building in SMS keeps the friction near zero. No app to open, no new interface to learn. Just text a contact and the task is done.
Curious if other builders have noticed this pattern: the actual use case being different from the intended one?