Anyone else feel like Under Armour fell off hard?
Back in like 2014-2018 everybody wore Under Armour. The cold gear hoodies, compression shirts, Curry shoes, gym clothes — it was everywhere. Now it kinda feels like Nike and Adidas completely took back over and UA just disappeared from the conversation.
Not even saying their stuff is bad either. Some of their workout gear is still solid. But the brand just doesn’t feel hyped anymore. Feels more like something dads wear to the gym now instead of an actual culture brand.
Did they mess up with marketing? Designs? Pricing? Or am I just not seeing people wear it anymore because trends changed?