Agency people: how are you tracking competitors across multiple client accounts without burning hours?
Running competitor analysis for one brand is manageable. Doing it across multiple client accounts gets messy fast.
Different industries, different competitors, different platforms, different campaign styles. One client wants ad insights, another wants content trends, another wants pricing changes, another wants to know why a competitor suddenly started performing better.
For a while our team was handling this manually with spreadsheets, saved links, ad libraries, alerts, and random weekly checks. It worked, but it was eating way too much time.
Lately we’ve been trying more structured ways to handle competitor tracking across accounts because the manual process just doesn’t scale well.
Honestly if there was one platform that could simplify all of this properly, it would save agencies a huge amount of time and effort.