6 months into UGC — here's what actually moved the needle for me (and what didn't)
When I started doing UGC I assumed better editing would get me more clients. It didn't. Here's what actually made a difference, in order of impact:
1. Niching down got me replies, not "I do UGC for everyone" .
2. Pricing went up once I stopped bundling everything into one number.
3. Outreach that worked wasn't cold DMs, it was commenting genuinely on brand posts for a week before pitching.
4. My portfolio site mattered less than 3 really strong example videos.
None of this was overnight it was mostly trial and error over a few months.