[QUERY] Reliance Digital force-sold me AppleCare (via Servify) with macbook and now nobody will cancel it - need advice
Posting this partly to vent and partly to ask if anyone's dealt with this and won a refund.
The setup: I bought a macbook from Reliance Digital, and during checkout I was pushed/forced into buying an AppleCare-branded protection plan I never actually wanted. It wasn't clearly optional — it was bundled in like a mandatory add-on.
When I tried to sort it out:
- I called Apple to ask about cancelling. They told me this particular plan is actually run by a third-party service provider, Servify, not Apple directly, and that I'd need to go through Servify for cancellation. The pricing/process they described was also different from what I understood at purchase.
- I called Servify. They said I need to go back to the dealer (Reliance Digital) and get a "cancellation NOC / no-objection mail" from them first. They also confirmed there's a 30-day cancellation window, which I'm still well within. They said once that mail comes through, the actual refund gets processed by Reliance, not Servify.
- I went back to Reliance Digital, and now they're just flat-out refusing to cancel or issue that letter — no clear reason given, just pushback.
So now I've got three parties — Apple, Servify, and Reliance — each pointing at the other two, and I'm stuck in the middle with money gone and a plan I never wanted.
Has anyone actually gotten a refund out of Reliance Digital for something like this? Did you have to escalate to consumer court / National Consumer Helpline, or did a specific person/department finally budge? Any template complaint letters that worked? Would really appreciate pointers before I lose the 30-day window fighting with the store.