
What David Zaslav Got Wrong About ‘Coyote vs. Acme’
The success of “Coyote vs. Acme” is especially glaring given Warner Bros.’ abysmal 2026 box-office performance. The studio has siphoned off a string of money losers, including Tom Cruise’s dark comedy “Digger,” Maggie Gyllenhaal’s punk rock “The Bride!” and DC’s “Supergirl.”
“There was legacy value in that IP, and the box office grosses of ‘Coyote vs. Acme’ reflect it,” says analyst David A. Gross of FranchiseRe. “All-audience films are extremely valuable and among the biggest earners at the box office. And there would have been upside with stronger marketing.”
Moreover, the wall-to-wall negative press Zaslav generated for shelving a finished movie (that was supposedly well received in test screenings) wasn’t worth the headache, according to studio sources. The decision did little to endear the former television executive to the film community after his predecessor Jason Kilar’s ill-fated decision to put the studio’s 2021 slate simultaneously in theaters and on HBO Max had isolated many creatives in Hollywood. Although other employees within Warner Bros. pushed back on the decision to bury the film, Zaslav relegated the final call to accountants, sources add.