Bad experience with an Instagram clothing brand – Rooh The Store / Belair Multibrand Store
I wanted to share my experience with an Instagram clothing brand because what was supposed to be my Onam outfit turned into a completely frustrating experience.
I liked a dress from Rooh The Store and specifically asked whether it was available for quick dispatch because I had an upcoming Onam function. They told me the dress wasn’t with them but was available at Belair Multibrand Store, and asked me to contact them.
I contacted Belair, and they confirmed that the dress was available. However, the slip was a different size. They told me they would arrange the correct-size slip by Monday and definitely dispatch it on Monday.
On Monday, I followed up and was told that the order had already been dispatched and that it would reach me before my function. I checked again yesterday and received the same response.
Today, I finally asked them to share the tracking ID. They sent me the DTDC tracking number, and to my shock, the tracking showed that the package was actually picked up only late last night.
So the product had clearly NOT been dispatched on Monday as I had been repeatedly told.
When I questioned them about this, at least Belair store apologised to me. But the owner of Rooh The Store spoke to me extremely rudely and started shouting at me over the phone. When I pointed out the discrepancy in the DTDC tracking, I was told that since this was an urgent order from my side, they were not responsible for delivering it within the promised timeline and that they were only “trying to help.”
I completely understand that courier delays can happen. That’s not my complaint.
My issue is that I was repeatedly told that the product had already been dispatched when it hadn’t even been picked up by DTDC. If they had simply been honest and said, “We couldn’t dispatch it on Monday, so we can’t guarantee delivery before your function,” I could have made another arrangement.
Instead, I trusted their repeated assurances and now I’m left without the outfit I planned for my Onam function.
And being shouted at by the owner when I calmly questioned the tracking information made the experience even worse.
Please be careful when placing urgent/event-specific orders through Instagram stores. Get proper tracking information before relying on their promises.
Sharing this so others can make an informed decision before ordering.
Instagram: @roohthestore