The Mom Test failed me through 2 startups
Built two startups. First went through YC, pivoted constantly using Mom Test interviews, and never gained traction.
My second company by no means is successful, but we're profitable, and it pays the bills.
Why the Mom Test broke for us:
- People don’t know what they want. Ask about their problems, and get inaccurate answers. We offered to solve their stated problems for $100. They wouldn’t pay.
- Watching what they do has the same flaw. Now I know Mom test tells you not to directly ask the prospects what their problems are, but rather to understand what they're doing. We saw a construction company where all of their time was going towards scheduling. We offered to fix it, and they wouldn’t pay us. If the prospect doesn’t see it as a problem, they won’t pay to solve it.
- Execs don’t take open-ended calls. They’re slammed. “I’d love to learn about your workflow” goes nowhere. We ended up stuck talking mostly with ICs who have no buying power.
What worked instead:
- Start with your own pain. If you’d pay someone to fix it, others will too. Stronger than 50 customer interviews.
- Become an agency first. Promise execs you’ll solve a specific pain. They take the call. They sign. You learn what’s broken from inside the work while you get paid.
- Stay generalized until you find the wedge. Even doing taxes for companies teaches you the pain and how you can do the workflow a 1000 times automatically.
Lets not forget the Mom test author Rob Fitzpatrick didn't make most of his money from his tech startup. It failed after 4 years. He made most of his money from the book...