
Creators, what’s one thing you wish someone told you before UGC?
Mine would probably be that the video is only part of the job. It’s not the main course of the dish, if you get what I mean.
I went to my friend’s place early one morning to visit, and when I saw the perfumes on their table, my first thought was literally how I’d get the perfect angle for a good shot. I don’t know when that started happening, but I never used to look at random products that way before I started making content for brands. I thought most of the work would be coming up with ideas, filming, scripting, editing, and all that. UGC definitely changed the way I look at random products.
Because then came briefs. Negotiating. All the unfamiliar terms I’d only heard after starting UGC. None of those things are particularly difficult on their own, but they’re a completely different skill set from making a good video. I also learned that a piece of UGC can look great and still not be the right piece of content for a particular brief.