u/TheGrandLeveler

Hi guys, so I have a double question,

First of all, would you recommend completely cutting off resellers in favor of publishers with owned media?

Second question regarding brand safety, are DSP settings (placements, topic exclusions, adult, derogatory etc) irrelevant if IAS or Double verify is on? What is the recommended setup?

Basically what the title says, what is the most important thing of advice you could give someone on programmatic?

Do you agree with the below? And if yes, what would you add/how do you usually structure your campaign?

PG: When client wants premium inventory and guaranteed volume goal. E.g product launches, mass awareness, takeovers etc.

PMP: When client wants to go cheaper than PG, wants to test multiple publishers and find what works out best, while still buying decent inventory

OMP: Lower funnel campaigns, traffic testing, low price

I feel like this question doesn't have an answer. I feel that no matter how hard I study programmatic or work on campaigns, strategy, partnerships etc there's always something missing.

How do you perceive programmatic and what is the optimal situation for your client to be in?

To cut to the chase, I feel that there are so many opportunities in programmatic advertising that it's hard to say what's right or wrong and stay in the loop.

Hi all,

As the title suggests, What are the most important skills in your opinion for this position?

Thanks in advance.