I tracked every promotion for my horror novel, and here are some interesting results...
I published my horror novel Kristael on March 28, 2026, and I've been experimenting with different ways to get it into readers' hands.
Here's how things have gone so far:
First free promotion: 89 downloads
(organic + social media)
Second free promotion: 30 downloads
(organic + social media)
September 21: I tried a $25 Bargain Booksy promotion, which resulted in 11 sales. The price was $0.99.
September 25: I started another Freebooksy promotion. After the first 32 hours, I've gotten 17 downloads.
As for the current promotion, I don't think I'll reach my first record of 89 downloads, but 50 feels achievable.
And honestly, that's what I'm enjoying about being an indie author: trying things, looking at the numbers, and seeing what actually works.
If you're interested in doll horror, dark secrets, and a supernatural mystery, Kristael is currently FREE on Kindle.