u/antocapp

Do you set country-specific prices, or do you let the store auto-convert from your USD base?

If you do localize, how confident are you in the numbers you picked? PPP data, gut feel, competitor scrape, something else?

Sharing this chart from Google Playtime (their internal Play data) because it surprised me. Top subscription apps set discount vs the US price like this:

Turkey: ~-40%

Brazil: ~-30%

India: ~-20%

Russia: ~-10%

Germany, France, UK, Australia, Sweden, Japan: basically flat

https://preview.redd.it/4zstc81oi92h1.png?width=1001&format=png&auto=webp&s=0a5ac532aeddbab4bf1c6c344dd070d9e075e572

https://preview.redd.it/xjfime9vi92h1.png?width=1006&format=png&auto=webp&s=e9b7c82e2713404cda21e8eac401f82f0cc4b23a

Do you set country-specific prices, or do you let the store auto-convert from your USD base?

If you do localize, how confident are you in the numbers you picked? PPP data, gut feel, competitor scrape, something else?

Sharing this chart from Google Playtime (their internal Play data) because it surprised me. Top subscription apps set discount vs the US price like this:

- Turkey: ~-40%

- Brazil: ~-30%

- India: ~-20%

- Russia: ~-10%

https://preview.redd.it/lzmmvbqkg92h1.png?width=1051&format=png&auto=webp&s=66ff699af52acb2b325f09a5c7fb69af184be28d

Germany, France, UK, Australia, Sweden, Japan: basically flat

https://preview.redd.it/81sxw8t6g92h1.png?width=1051&format=png&auto=webp&s=d7a1be9ff2b77202877e4fe2440e95c5d86ff6a5

1. Do you set country-specific prices, or do you let the store auto-convert from your USD base?
2. If you do localize, how confident are you in the numbers you picked? PPP data, gut feel, competitor scrape, something else?

Sharing this chart from Google Playtime (their internal Play data) because it surprised me. Top subscription apps set discount vs the US price like this:

• Turkey: ~-40%
• Brazil: ~-30%
• India: ~-20%
• Russia: ~-10%
• Germany, France, UK, Australia, Sweden, Japan: basically flat

https://preview.redd.it/mzimxvqc6x0h1.png?width=585&format=png&auto=webp&s=dfa96223b8315ac203060f4c2649f3ab66ce063d

SEO experts out there, question for you:

Is "100 clicks from Google Search" good after
- 90 days of keywords research,
- 18 blog posts
- 4/5 daily posts on both X and LinkedIn,
- and almost daily engagement on Reddit ???

Quick context: I run 8 apps on iOS and Android. Manually setting localized prices for 175 countries every time FX shifted was a multi-day spreadsheet exercise. After doing it the slow way too many times, I built a tool to automate the math (PPP indices, currency overrides, Apple's price-point ladder mapping). But the moment I had it working, I realized speed wasn't the problem. Speed without safety just makes the consequences of a wrong push faster.

https://preview.redd.it/1x6lmnxwq80h1.jpg?width=1672&format=pjpg&auto=webp&s=dc873422aad60d7bb998582fede28929e4f32343

What I mean: push wrong prices to 175 countries and you can't fix it in five minutes. Under-price to 20% in Brazil for 24 hours, and any user who subscribes is locked in at that rate (Apple grandfathers existing subs at signup price). Over-price India by 3x and you see the impact in conversion data three months later, then in churn six months later. Detection is slow.

So I went back and built the rest:

- Diff preview before any push (old price, new price, currency, manual overrides flagged)

- Push ID + strategy snapshot at push time

- Per-country history (90 days or 500 events, whichever is larger)

- Atomic push with retries + Apple's rate-limit gate respected

- One-click rollback that re-pushes the previous values

https://preview.redd.it/hiepsjlyq80h1.jpg?width=1672&format=pjpg&auto=webp&s=c52421869b8ad2036c36cb7a5b05da0142173b47

Engineers solved versioning for code 20 years ago. App pricing should work the same way.

I wrote up the design philosophy plus the 8-question checklist I use to evaluate any pricing automation tool (including PricePush itself): https://pricepush.app/blog/app-prices-safely-versioning-history-rollback

Tool: https://pricepush.app

Curious, has anyone here been burned by an automated price change without rollback? Or built your own internal audit trail for pricing?

Quick context: I run 8 apps on iOS and Android. Manually setting localized prices for 175 countries (PPP-aligned, not just FX-converted) was a multi-day spreadsheet exercise every time exchange rates shifted. After doing it the slow way too many times, I built a tool to automate it. Sharing the workflow because the same misconception ("doesn't the App Store already handle this?") comes up in pricing threads here all the time.

The image shows the price builder in 4 steps:

1. Connect your app (Google Play + App Store, both at once)

2. Pick the SKU you want to localize

3. Set your base price and base country

4. Review and push 175 localized prices to both stores, in one click

Underneath the four steps: Apple's price-point ladder mapping, Google's per-country pricing, currency overrides, per-country rounding rules, conflict detection, push history. The whole point is you shouldn't need to know any of that to set fair prices.

A few things I'd love honest feedback on:

- Does the workflow read clearly from the screenshot?

- For those who've manually localized prices: what part of your process is missing here?

- Is there something obvious I'm missing for cross-platform pushers specifically?

If anyone's curious about the deeper why (the FX-vs-localized-pricing distinction and why most indie devs miss it), I wrote it up here: https://pricepush.app/blog/app-store-doesnt-localize-prices

Tool itself: https://pricepush.app

Built it because I needed it. Roast it if you want, that's helpful.

https://preview.redd.it/a3zjli45940h1.jpg?width=1672&format=pjpg&auto=webp&s=f226b7b848a0dabc1d6cbf769837998f743d9f0c

Quick context: I run 8 apps on iOS and Android. Manually setting localized prices for 175 countries (PPP-aligned, not just FX-converted) was a multi-day spreadsheet exercise every time exchange rates shifted. After doing it the slow way too many times, I built a tool to automate it. Sharing the workflow because the same misconception ("doesn't the App Store already handle this?") comes up in pricing threads here all the time.

The image shows the price builder in 4 steps:

1. Connect your app (Google Play + App Store, both at once)

2. Pick the SKU you want to localize

3. Set your base price and base country

4. Review and push 175 localized prices to both stores, in one click

Underneath the four steps: Apple's price-point ladder mapping, Google's per-country pricing, currency overrides, per-country rounding rules, conflict detection, push history. The whole point is you shouldn't need to know any of that to set fair prices.

A few things I'd love honest feedback on:

- Does the workflow read clearly from the screenshot?

- For those who've manually localized prices: what part of your process is missing here?

- Is there something obvious I'm missing for cross-platform pushers specifically?

If anyone's curious about the deeper why (the FX-vs-localized-pricing distinction and why most indie devs miss it), I wrote it up here: https://pricepush.app/blog/app-store-doesnt-localize-prices

Tool itself: https://pricepush.app

Built it because I needed it. Roast it if you want, that's helpful.

https://preview.redd.it/275z2tdu840h1.jpg?width=1672&format=pjpg&auto=webp&s=4b4b54ee12c4eeaef7aff6f0d619e1edecd542f4

If you have a paid app on the App Store or Google Play, there's a good chance you believe something that isn't true. I believed it for years.

The belief: "Apple and Google handle local pricing for me. I set USD, the stores convert it to something fair for users in India, Brazil, or Turkey."

They don't. What the stores actually do is FX conversion at the storefront's daily rate. That isn't regional pricing. And it's costing indie devs revenue in exactly the markets where they have the most installs.

I would like to know how other devs and app publishers cope with this problem.

What solutions are out there?

If you have a paid app on the App Store or Google Play, there's a good chance you believe something that isn't true. I believed it for years.

The belief: "Apple and Google handle local pricing for me. I set USD, the stores convert it to something fair for users in India, Brazil, or Turkey."

They don't. What the stores actually do is FX conversion at the storefront's daily rate. That isn't regional pricing. And it's costing indie devs revenue in exactly the markets where they have the most installs.

I would like to know how other devs and app publishers cope with this problem.

What solutions are out there?

I’ve been trying to promote my PricePush for days in various ways.

Most of my time went into cold emails (no AI, only handwritten, genuine emails) and LinkedIn DMs (also no AI). I thought people would appreciate real messages, because I hate it when someone contacts me with those AI-generated emails that all look the same.

But none of that worked. Zero leads.

Then I tried Reddit.

I commented on a few posts from other app devs struggling with a problem I’ve already solved, and boom. Almost instantly, within a few hours, I got a dozen sign-ups.

My thinking is that on Reddit people openly share their struggles. So if you have something to sell that solves those struggles, you’re directly tapping into your target audience.

Anyone else experienced the same?

I’ve been trying to promote my PricePush for days in various ways.

Most of my time went into cold emails (no AI, only handwritten, genuine emails) and LinkedIn DMs (also no AI). I thought people would appreciate real messages, because I hate it when someone contacts me with those AI-generated emails that all look the same.

But none of that worked. Zero leads.

Then I tried Reddit.

I commented on a few posts from other app devs struggling with a problem I’ve already solved, and boom. Almost instantly, within a few hours, I got a dozen sign-ups.

My thinking is that on Reddit people openly share their struggles. So if you have something to sell that solves those struggles, you’re directly tapping into your target audience.

Anyone else experienced the same?

I’ve been trying to promote my PricePush for days in various ways.

Most of my time went into cold emails (no AI, only handwritten, genuine emails) and LinkedIn DMs (also no AI). I thought people would appreciate real messages, because I hate it when someone contacts me with those AI-generated emails that all look the same.

But none of that worked. Zero leads.

Then I tried Reddit.

I commented on a few posts from other app devs struggling with a problem I’ve already solved, and boom. Almost instantly, within a few hours, I got a dozen sign-ups.

My thinking is that on Reddit people openly share their struggles. So if you have something to sell that solves those struggles, you’re directly tapping into your target audience.

Anyone else experienced the same?

I’ve been trying to promote my PricePush for days in various ways.

Most of my time went into cold emails (no AI, only handwritten, genuine emails) and LinkedIn DMs (also no AI). I thought people would appreciate real messages, because I hate it when someone contacts me with those AI-generated emails that all look the same.

But none of that worked. Zero leads.

Then I tried Reddit.

I commented on a few posts from other app devs struggling with a problem I’ve already solved, and boom. Almost instantly, within a few hours, I got a dozen sign-ups.

My thinking is that on Reddit people openly share their struggles. So if you have something to sell that solves those struggles, you’re directly tapping into your target audience.

Anyone else experienced the same?

I’ve been trying to promote my PricePush for days in various ways.

Most of my time went into cold emails (no AI, only handwritten, genuine emails) and LinkedIn DMs (also no AI). I thought people would appreciate real messages, because I hate it when someone contacts me with those AI-generated emails that all look the same.

But none of that worked. Zero leads.

Then I tried Reddit.

I commented on a few posts from other app devs struggling with a problem I’ve already solved, and boom. Almost instantly, within a few hours, I got a dozen sign-ups.

My thinking is that on Reddit people openly share their struggles. So if you have something to sell that solves those struggles, you’re directly tapping into your target audience.

Anyone else experienced the same?

I’ve been trying to promote my PricePush for days in various ways.

Most of my time went into cold emails (no AI, only handwritten, genuine emails) and LinkedIn DMs (also no AI). I thought people would appreciate real messages, because I hate it when someone contacts me with those AI-generated emails that all look the same.

But none of that worked. Zero leads.

Then I tried Reddit.

I commented on a few posts from other app devs struggling with a problem I’ve already solved, and boom. Almost instantly, within a few hours, I got a dozen sign-ups.

My thinking is that on Reddit people openly share their struggles. So if you have something to sell that solves those struggles, you’re directly tapping into your target audience.

Anyone else experienced the same?

I’ve been trying to promote PricePush for days in various ways.

Most of my time went into cold emails (no AI, only handwritten, genuine emails) and LinkedIn DMs (also no AI). I thought people would appreciate real messages, because I hate it when someone contacts me with those AI-generated emails that all look the same.

But none of that worked. Zero leads.

Then I tried Reddit.

I commented on a few posts from other app devs struggling with a problem I’ve already solved, and boom. Almost instantly, within a few hours, I got a dozen sign-ups.

My thinking is that on Reddit people openly share their struggles. So if you have something to sell that solves those struggles, you’re directly tapping into your target audience.

Anyone else experienced the same?