u/biz_booster

This week, indie developers released a wave of social media scheduling apps, sparking talk about open-source bases, easy cloning, and AI prompts fueling the rush.

Established leaders like Hootsuite ($300–400 million yearly revenue), Sprout Social (projected $493–495.6 million in 2026), and Buffer ($26 million ARR) still dominate, while smaller players like Agorapulse and SocialBee hold steady niches.

Buffer CEO Joel Gascoigne noted the idea's obvious appeal in indie circles but warned of tough differentiation, high churn, and X's API costs making it a weak opportunity without a fresh twist.

This week, indie developers released a wave of social media scheduling apps, sparking talk about open-source bases, easy cloning, and AI prompts fueling the rush.

Established leaders like Hootsuite ($300–400 million yearly revenue), Sprout Social (projected $493–495.6 million in 2026), and Buffer ($26 million ARR) still dominate, while smaller players like Agorapulse and SocialBee hold steady niches.

Buffer CEO Joel Gascoigne noted the idea's obvious appeal in indie circles but warned of tough differentiation, high churn, and X's API costs making it a weak opportunity without a fresh twist.

One more casualty because of AI.

Acc to The Wall Street Journal, shortly after scoring a multimillion-dollar book deal for a debut author, the novelist’s agents pulled the plug. They could no longer support the project, they said, because they couldn’t verify that the book had been wholly written by their client.

The Wall Street Journal Link iin comments.

1. Website with samples/demo
2. Portfolio
3. Ads
4. Cold calls/email/DMs
5. WoM
6. what else

how you created it?

How useful it is in your practical day to day job?

Marketers crafting content before AI: have an idea → add taste → publish

Marketers crafting content with AI:
"We don’t publish content; we build AI content machines. Here’s how it works."

What's the one measurable benefit you got after joining.

Thnx in adv.

Thanks in adv

It's incredibly exciting to see something you've thought about for years come to life before your eyes with the help of AI.

So many people I know are building new apps. With this much software flooding the market, do any of us have a chance anymore?

When more people can build software, what happens to the value of software?

In economics, when you increase the supply of something, its market value goes down (and so does the price). But once everyone was making ssame/similar apps, nobody could make money on them.

The software products that succeed will need to have:

• Marketing & Distribution. Can you actually get people to find the thing?
• Brand - Positioning, differentiation, story
• Quality product - meeting functional and aesthetical requirements
• What else?

Open ended question for a SERIOUS discussion.

Marketing - Books, blogs, podcasts, videos etc.

1. Choose 100 of your existing customers randomly.
2. Ask them to describe your product/service in their own words.
3. Then look at how you describe your product/service on your website.
4. look at the gaps.
5. Really look at the specific words. Really consider exactly what they’re saying and how they’re saying it. Compare that directly with the words you’re using, the descriptions you’re presenting, the picture you’re painting.

In the end, you may know what to say and how to say it.

Keeping it OPEN ended...