
Gmail will now soon give an option to readers to decide if your email sucks
Recently, I came across a LinkedIn post in which the author shared an image of his Gmail inbox. Gmail is testing inline "Thumbs Up / Thumbs Down" prompts inside user feeds.
If readers tap "Thumbs Down," Gmail asks why, giving options like:
• Already bought it?
• Repetitive content?
• Irrelevant brand?
Google is now replacing passive open rates with direct human feedback. Gemini says it's an experimental A/B feature test pushed directly by Google; no official announcement yet, just being applied in some geographies.
My conclusion: Gmail is now pushing more for relevance as the key factor for deliverability. A higher number of such disinterested responses will start acting like soft spam signals.
How will you navigate this when this rolls out completely?