u/gg_gumptiongames

I hope some of you will find this post helpful.

You know those posts that are structured like so:

>This indie dev is making a game where you can do ABC

>- Do X
- See Y
- Explore Z

>It's called 'This Game', would you play it?

>[GAME CLIP PLAYING BELOW]

I've seen it around a lot especially from indie influencers (like IndieGameJoe), and they structure it like this for a reason... it works.

As an experiment I did a post like this on Instagram for my game Launch Window, and within a couple of days it's got about 250k views and ~2k wishlists.

It's worth a try!

[For extra info, I did also post this on other platforms (TikTok/YouTube Shorts/X) and the also didn't pick it up at all, so this is not a surefire success but still worth giving a go]

I hope some of you will find this post helpful.

You know those posts that are structured like so:

>This indie dev is making a game where you can do ABC

>- Do X
- See Y
- Explore Z

>It's called 'This Game', would you play it?

>[GAME CLIP PLAYING BELOW]

I've seen it around a lot especially from indie influencers (like IndieGameJoe), and they structure it like this for a reason... it works.

As an experiment I did a post like this on Instagram for my game Launch Window, and within a couple of days it's got about 250k views and ~2k wishlists.

It's worth a try!

I hope some of you will find this post helpful.

You know those posts that are structured like so:

>This indie dev is making a game where you can do ABC

>- Do X
- See Y
- Explore Z

>It's called 'This Game', would you play it?

>[GAME CLIP PLAYING BELOW]

I've seen it around a lot especially from indie influencers (like IndieGameJoe), and they structure it like this for a reason... it works.

As an experiment I did a post like this on Instagram for my game Launch Window, and within a couple of days it's got about 250k views and ~2k wishlists.

It's worth a try!

I hope some of you will find this post helpful.

You know those posts that are structured like so:

>This indie dev is making a game where you can do ABC

>- Do X
- See Y
- Explore Z

>It's called 'This Game', would you play it?

[GAME CLIP PLAYING BELOW]

I've seen it around a lot especially from indie influencers, and they structure it like this for a reason... it works.

As an experiment I did a post like this on Instagram for my game Launch Window, and within a day it's got about 250k views and ~1.5k wishlists (totalling about 1.9k wishlists since posting).

It's worth a try!

Edit: the format is based off IndieGameJoe’s posting layout if that wasn’t clear :)

https://preview.redd.it/5vmdnd77ztah1.png?width=612&format=png&auto=webp&s=30cbea76d9fb3eb9c3a90f2ad584dd77af495bbd

​

I hope this information comes in handy or is somewhat useful to any of you :) I'm mindful I don't want to come across as a humble bragger, I legit just want to help other devs navigate this space!

Short form socials are incredibly fickle and unpredictable. I've had quite a bit of success on TikTok (~2k followers and ~4/5k wishlists driven from there), but my clear winners on TikTok never got any traction on Instagram Reels or YT Shorts, often getting stuck in the "1k view jail".

I found it a bit confusing as to why this was happening, because the stats seemed pretty good (in terms of skip rate/like ratio/etc.) but they never took off. I posted one more reel on Instagram, which finally got a bit of traction (10k views), and then the next day posted another which has now blown up with 200k+ views:

https://preview.redd.it/1rz51qwb225h1.jpg?width=1179&format=pjpg&auto=webp&s=9e3a0a32092943441ff361155d07c52b2859cb23

It's a 12s video that consists of a very high level overview & elevator pitch of my game ("what if Factorio's automation combined with KSP's orbital physics?"), with my voiceover & captions over some clips from my latest trailer. [Link if you're interested]

3 days ago I had more posts than I did followers: 9 posts and 8 followers... now I have 800+, driving ~1.6k wishlists in that time.

So I guess my advice would be, try not to get discouraged when it feels like you're screaming into the void with no pay off. If you're trying the short-form social game, it seems like consistency pays off as the algorithms take time to learn who to push your content to, and when it finds your niche, then it can get going.

Let me know if you have any q's on the above. I do not claim to really know much at all, just got a bit lucky and sharing what worked for me :)