Looking for a data driven ABM coach/mentor
Hi, I’ve recently stepped into the world of ABM and I am a newbie in the ABM team for a large company that’s notoriously data driven. While we have a lot of signals (some noisy and some biased) in the dataset, there’s also a lot of historical data available on most of the accounts. I’m having trouble tying it all together to prioritize accounts within a given budget.
I’m looking for someone to mentor or coach me on how to deal with an environment like this and someone who has worked on ABM for 1-1 or 1-few for large key accounts. Also, maybe help me understand how I can navigate my career through this role. If there’s someone who has run data driven ABM plays or has built a career in ABM in large organizations, I’d love to have a chat and learn the ropes.
PS: I don’t really have money to give away at this specific point for hourly engagements, since I just started work and I’m looking for guidance, but we can probably work something out in the long run. I’m open to discussing options.