
Cape Town’s “Not My Forever” campaign turns homelessness into a story of redemption — virtue signalling to the public, reassuring business that the streets are being managed, and freezing the homeless in the very story it claims they can escape.
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I'm posting this here, although it probably won't be read in its entirety, and it's too long to post as a single Reddit post.
Basically, Cape Town's new CCID campaign, “Not My Forever”, tells individual stories of unhoused people working with the CCID to find a way out of homelessness.
My argument is that these individual redemption stories provide a kind of shield for what the CCID's actual mandate is: managing the Cape Town CBD in the interests of the property owners and businesses that fund it.
The campaign is compassionate on the surface. But what does that framing do to the people being represented — and what does it allow everyone else to stop thinking about?