Help! Has anyone successfully broken an Instagram account out of a sticky geographic routing pattern? Mine seems locked…
My Instagram account keeps routing to one specific country no matter what I do. Same pattern across multiple reels. I just wanna be clear before the accusations.. the goal of my account is to get better agency film work from relevant geographic areas. The algorithm heavily serving to ANY region where there is little chance or future work for me would be an issue..
I'm a filmmaker. Content is practical effects, 16mm, music video work. Nothing about my content, account, location, language, or followers points to the India yet it keeps getting served to 98% Indian men. And the audience also doesn't engage with my content.
I’m not looking for ‘improve your hook’ type advice. My last reel I optimised to a 14% skiprate and the watch-through is excellent, the platform IS distributing it broadly…. But because it is routing to an audience that isn’t mine, the engagement is extremely low compared to the reach.. I don’t have translation on, so….
I ran a controlled test. Deleted a reel serving almost exclusively to men in India, re-edited it, stripped all metadata, changed the location, and used the audience controls to restrict India to set age 25+.
The age restriction worked cleanly. 91.9% of viewers were 25+ exactly as set. It improved only marginally to 75.2% of viewers were still from India.
I tired a collaborative post with a musician who I confirmed he didn’t have this problem. It overrode his audience and served directly to Indian men. Argh! Why is this happening?
So a questions for anyone who's actually dealt with this:
Has anyone broken an account out of sticky geographic routing? What worked?
Any idea what triggers an account getting locked into a specific market?
Not looking for "post consistently" advice. Looking for people who've actually diagnosed or escaped this
Thank you so much in advance!