u/ksaize

https://preview.redd.it/f8k505i8a39h1.png?width=1920&format=png&auto=webp&s=253c7cd16011a8221c608d7a0e3d4ec5ede5840f

We’re excited to have a conversation with Dāvis Lejnieks, though you might better know him as u/ksaize**!** Dāvis has been an active and helpful part of the Reddit for Business community, helping prospective newcomers to Reddit Ads optimize their campaigns and answering questions around the specifics of the platform.

As the founder of Undecided Agency, an advertising agency dedicated to supporting brands on Reddit, Dāvis understands the nuances of how the Reddit Ads platform operates, delivering successful campaigns down every part of the marketing funnel.

We brought in Dāvis for one simple reason: He wants to make your Reddit Ads campaign work. 

Not through high-level guidance or referring you to case studies, no, Dāvis will be answering questions and giving out steps to make your specific paid campaign work. 

Why’s he doing this? He wants to prove that even the small, easy adjustments to a campaign on Reddit can make it successful. 

He even built a tool for Reddit advertisers to use, helping them diagnose issues and provide common solutions that improve Reddit campaign performance on average.

Whether you’re running a campaign or thinking about it, ask your questions, and Dāvis will answer!

When: Tuesday, June 30th @ 12 PM PT

Who: Dāvis Lejnieks (u/ksaize), Founder at Undecided Agency

Hosted with u/redditforbusiness

Ask your questions below, or when the AMA gets started!

This is a screenshot of one of Reddit ads dashboard. It has 4 similar but sometimes completely different metrics.

There are a lot of confusion about this, but this is important because "the devil is in the detail".

Reddit ads clicks, web clicks, cpc and ecpa page visit

Here is an explanation what each metric means.

Metric	expansion of the abbrevation	Explanation of the metric
Clicks	-	How many clicks have your website gotten
Page visit: web click	-	How many of clicks happened that resulted with users visiting the site
CPC	(cost per click)	The average cost of the click (calculated based from your CPM (cost per 1000 impressions) and CTR)
eCPA	(aka CPA - effective Cost Per Action)	The average cost of the click that was tracked through Reddit event manager

They are similar metrics by the definition but they are completely different what they track. These are the differences that hopefully would explain why these small nuances and why some of you are complaining about Reddit ads performance.

Note: these nuances can be found on Google or Meta ads- these are not unique to this platform.

1. Not all clicks are intentional. It means that there are people who will accidentally click on your ad but will exit it before it completely loads.

2. Reddit Pixel tracks only 50% of the total events. That means if you see 1'000 clicks, then Reddit at best would show about 500 clicks that lead to the

3. What you see in your website analytics usually will not be 1:1 what you see on Reddit ads unless you set up UTM link parameters. Just ask AI about it how to set it up (very easy), but what it does it tells the website where this person came from because otherwise the website would track this person as "direct" traffic.

4. This specific client has conversion API (cAPI) set up which tracks 100% of the available website events and that might be why you have discrepancies between these metrics.

In other words- "Clicks" and "CPC" are metrics that show the raw data that Reddit itself tracks, but "eCPA" and "Page visit: web click" are the metrics that are based on the website events and pushes from the website to Reddit. It also means "no tracking= no events to track".

This and many more reasons are why I do not recommend to use "traffic" campaign and why you need at least set up Reddit pixel.

If you wish to get traffic but want "more quality" audience I'd suggest to use awawareness campaign (yes, the one that focuses on views and reach) or conversion campaign with ad group optimization set at "page view".

P.S. To get these metrics you need to click on "columns" and "customize columns" there you can adjust your dashboard.

https://preview.redd.it/473o8l6h5t7h1.png?width=476&format=png&auto=webp&s=ed8d7221363d95a6031804abe26ac482ce56bd11

Let me know if you got any questions to clarify things. Hope this helps!

Wasn't planning but apparantely you guys love this series where I tell exactly how Reddit ads should be run and why.

For those who are not aware - this is part2 or "extension" from this post- https://www.reddit.com/r/RedditforBusiness/comments/1u3sflr/read_this_before_you_say_that_reddit_ads_do_not/

Previously I explained that the 4 mistakes are:
1. Campaign objective - choose the right campaign objective
2. Set up tracking - set up at least Reddit Pixel (in specific instances this could not be done)
3. Ads funnel - have at least 2 audiences- warm and cold audience.
4. Landing page UTM - for you URL add extra parameters so your analytics could see where users are coming from.

In this post I'll actually dig deep in the "ads funnel" or it could be called- how your ad structure should look like. In other words, it answers- How do I set up targeted advertising campaigns on Reddit?

This is general advertising advice only. You are responsible for how you use this information and any actions you take.

Reddit uses 3 layer account structure (exactly what Google and Meta has)- Campaign, ad group and ads. Campaign determines what kind of ad group settings you can choose and ad group settings determine what kind of ads, where your ads will be shown and who will see the ads.

Reddit advertising account structure

Example structure would be for e-commerce companies but similar structure could be made for almost any business. I'd even say that these are the best practices for targeting audiences on Reddit ads.

	Cold audience	Warm audience (remarketing)
Campaign type	Conversions	Conversions
Ad group conversion goal	Add to cart	Purchase
Targeting	Community targeting (turn off "automed targeting")	Website visitors
Custom audience inclusion	none	Website visitors
Exclude custom audience	Website visitors 90d	Website purchase 90d
Location	Your target countries	Your target countries (or all countries depending on your data)
Placement	Feed	Feed + conversation
Budget	80%	>5$ or up to 20%

So let's explain each audience and why those exact settings.

Cold audience: the focuse is on new customers who have never visited your website. We are targeting only the communities because it includes people who have joined, visited or engaged with that community. We remove automated targeting just to save your money and get the ball rolling. We use only feed placement and 80% of the budget because no one knows about you so to get interest in you- we need the budget.

Remarketing: these people know about us, they have already visited our site and they sure know what is up so we don't do any other targeting because it would only expand the audience but that is not the job of this ad group. Goal of this is to get the sales/ leads/ signups. Here we have a very small budget (depends on your total budget and how much website visitors you have) which is either min $5 (we can't go any lower) or about 20% of your total budget. The budget needs to be adjusted according to the ad frequency (how many times your ads are shown in 30 days). Most importantly this audience needs to be seen by people who have visited your website but haven't bought from you that is why we are including "website visitors 90days" but excluding "website purchase 90days"

How and what custom audiences I suggest in creating?

Reddit custom audiences could be on left side panel and clicking "audience manager".

Reddit ads audience manager

After that you will get a popup and choose the audience type that you want to use.

Reddit advertising custom audience types

For beginning (and for this guide) I'd suggest to create these custom audiences:
- Website visitors in the last 90 days
- Website sales/ leads/ registrations in the last 90days

Choose the audience name (make it very clear what this audience is)
Choose conversion event- page visit, purchase, view content etc.

Reddit advertising website retargeting audiences

I hope I covered everything... If you got any questions- let me know, will try to answer all of them.

____

FAQ based on previous comments and questions in my DMs:

Q: So how many campaigns and ad groups I need to make?
A: The least you need to have 1 campaign and 2 ad groups (one ad group for each audience).

Q: Do I need to set up Reddit pixel?
A: Yes, to choose ad conversion goal, you need to get Event manager to track those events.

Q: I want better quaity of traffic for my website from my Reddit ads?
A: Do not use traffic campaign, choose "conversion" campaign and optimize ad group for "page view" event- this will increase the quality of the traffic (note, higher CPC because of better quality of traffic) but this optimization does not guarantee you sales/ signups/ registrations because it optimizes ads on people who will visit your website and didn't do accidental ad click.

Q: How should I set up Reddit Pixel?
A: This is official guide https://business.reddithelp.com/s/article/reddit-pixel, Shopify offers direct connection but Google Tag Manager works just as good.

Q: If my event manager is not detecting "purchase" or even "add to cart" what should I do?
A: For audience ad group optimize on "page view" (view content optimization is no longer available).

Q: What are the average costs for Reddit advertising?
A: Depends on your cost per acquisition (sale/ lead etc.) and how many events you want to get. E.g. your cost per sale is 50$ and you want to get 100 sales, then your minimal ad budget should be $5'000.

Q: What are the average costs for Reddit advertising?
A: There are no "average costs" because your goals, product and industry varie and no one can give you the extact numbers.

Q: What kind of content performs best in Reddit advertisements?
A: Image memes have the highest CTR and lowest CPC, but memes need to be relevant, interesting and need to be able to deliver the benefits of your product/ service in a funny way.

Q: This is too hard for regular person, can't Reddit make this easier for regular users?
A: Regular users don't create businesses and compared to other platforms this is not that hard (there is learning curve but not compared to Google or Meta). There are decent amount of guides on reddits own platform which you can find here- https://adsformula.redditforbusiness.com/student/catalog/list?category_ids=41455-recently-updated

On weekly basis there are 1-2 people who come to this subreddit and claim that "Reddit ads do not work and it's a scam". Here are top reasons why you are probably wrong and you just don't know how to set up ads.

It toook me several months to figure the basics (tho a big thanks to multiple Reddit reps) and after 5 years of doing reddit advertising- I'm still figuring stuff out and finding ways to improve my campaign performance.

Here are top mistakes that totally brand new account with 0 Reddit ads experience is having an issue.

1. Campaign objective.

This setting is one of the most important ones. Not all objectives are equal and depending on your goal and product you might want to choose different objective.

Look at this setting with a question: "what action do I want my client to do".

Traffic does objective not equal to sales. Traffic means website viitors/ people who click on ads (even by accident).
Video views objective does not mean engagement. Video views mean that ad will be shown to people who are prone to watch the video ads.
Conversion object does not mean that you will have cheap traffic (CPC) or high engagement (CPA), but it means that the traffic will have better quality and this audience will more likely to do the action that you prefer (sales or lead form filled).

If your objective is "sales", then definetely do not use "traffic" or "awareness" campaign objectives.

Then in the ad group you would need to optimize for specific event (event tracking check next point), but unless you are very well known, got 10k daily budget, i'd suggest to choose "add to cart" optimization.

Reddit ads campaign objectives

2. Set up tracking.

This is not unique to Reddit but without setting up (at least) Reddit Pixel is one of the reasons why you might not see any results. You have chosen the right campaign goal and optimization goal, but you still need to figure out how many website actions

Note that Reddit Pixel gathers about 50% of total website events. e.g. if you got 10 sales from Reddit, you will see only 5 through ads dashboard.

If you are using Shopify, they have native integration, but just like Pixel- that is the basic event tracking and you should aim at "more".

Reddit event manager

3. Ads funnel.

At minimum there needs to be 2 sepperate audiences.

First audience is for "cold audience" or people who have not visited your website in the last 90days. Here you use your community targeting, lookalike audience, keyword targeting etc. For this audience always use only a single targeting (i prefer community targeting) but do not mix and match multiple targetings!
Pro tip: for this audience use "feed" placement- better quality clicks. ;)

Second audience is for "warm audience" or people who have already visited your website but have not purchased/ filled out the lead form. Here do not use any of first audience targeting because it would only muddy the waters and data won't make sense.

4. Landing page UTM.

This helps your website analytics platform (e.g. Google Analytics4) to track the incoming traffick otherwise they would show as "direct" traffick.

There are a ton of online UTM builders but I use this one- https://ga-dev-tools.google/campaign-url-builder/

In the UTM builder add the link that you want to use for ads.
Add campaign source- Reddit
Add campaign medium- cpc

DONE! Copy the link that it outputs and use for your reddit ads. This will give you basic information that ads came from Reddit. You could dig deeper, but unless you are spending $5k per month- it does not matter and at that point you are better to hire a dedicated ad specialist.

____

Note that these are just the main reasons why your ads might not be performing. There are instances where you can't do certain things- Steam games, App store etc. but then you'd have different scenario for you.

I have worked with different types of clients, I have audited about dozens of accounts and usually the problems are technical. I'd say that in less than a week you could easily make your ads with positive ROI.

Let me know if you got any questions, I'd love to help you and prove that Reddit ads are profitable.

Here is an Part3 of my Reddit Max (I'll call it RMax in the future so its's easier to write) and this case study journey that has been going for about 5 months. This post is edited JUST for this subreddit with additional context and info.

Context: While insignificant amount, I'm OG #RDDT stock holder, made Reddit advertising agency and for the last 15 years have been Redditor myself.

Goal of this post is to give investors like you internal insights what I have experienced as an advertiser- the good, the bad, the fugly.

Part 1 - On January 9th launched Reddit Max. It outperformed my initial expectations but it could be because of external factors (huge sale). https://www.reddit.com/r/redditstock/comments/1r0cb1r/reddit_ads_team_have_been_cooking_reddit_max/

Par 2 where we pivot more and more into Reddit Max (increase budget after the Part1) and teased what i'll do in part3 (which is this one) https://www.reddit.com/r/RedditforBusiness/comments/1t779n0/reddit_max_case_study_update_the_good_the_bad_and/

TL;DR about part 1 and part2 - RMax is awesome, it does have a very good sweet spot where it improves results for standard campaign while RMax also maintaining way below average CPA. My initial guess that RMax is and should be used as assisted campaign rather than "core" campaign type and in part2 it actually confirms. This is something that a lot of SMB would love and this is the campaign type that you should be explored not individually but as a whole.

Both in part1 and part2 I was bullish on the stock and what Reddit's team has been cooking for advertisers.

P.S. For those who need- below you will find the explanation of each metric abbreviation.

_____

At the end of part2 I mentioned that we will pivot to RMax even FURTHER. We moved awareness (cold audience) campaign budget to RMax and increased the budget by 2.2 times... and the logic behind this (well my client's) was that the CPM (how much it costs for 1000 people to see our ad) is cheaper thus it will bring more sales. Yeah, i know, as performance advertiser I was baffled as well because cheaper audience does not equal the same or better quality (not always but still).

I will compare Reddit ads data and Shopify data. Why? Because even with Conversion API (which is the best available tracking) Reddit user journey is extensive, long and in 2026 tracking is an ass. If you don't believe me, then after this case study you will start thinking similarly. ;)

So let's do a very thourough comparison, how it went and what we did afterwards. The data will be divided in 2 time periods:
- May 3rd till May 27th (removed awareness campaign and RMax budget increased more than 2.2 times)
- May 28th till June 7th (decreased RMax budget and moved the budget to Awareness campaign)

May 3rd till May 27th vs previous period

Reddit Max	Change
CPM	-41.94%
CPC	-0.23%
CTR	+15.62%
CPA (view content)	+41.58%
CPA (add to cart)	+111.85%
CPA (purchase)	+101.68%

Standard campaign (only remarketing campaign)	Change
CPM	+1.55%
CPC	-3.27%
CTR	+4.98%
CPA (view content)	+51.60%
CPA (add to cart)	+39.70%
CPA (purchase)	+72.40%

Shopify	Change
Sessions over time	+26%
Revenue per day (on avg.)	-29%
Conversion rate	-42%
Avg order value over time	-10%

To summarize the changes- we got more people to see our ads, but all of our CPA (cost per doing a specific action) went way above both for Reddit Max and for remarketing campaign (remarketing campaign- ads are showed to people who have already visited but not purchased). It means only 1 thing- people get interested but it looks like they aren't either in the purchasing journey OR they are interested enough but not willing enough to buy (wrong audience).

When comparing this ad spent vs last year, we are doing about -16% less ad spend but our YoY shopify results show that our profits are only -9% which means that we are performing slightly better than last year which is an upside either way. Win is a win.

_____

May 28th till June 7th vs May 3rd till May 27th
I know, that this is not 1:1 period, but you'd be surprised about the result difference. I averaged all the numbers so it should be somewhat correct math.

Reddit Max	Change
CPM	+26.16%
CPC	+95.49%
CTR	-35.47%
CPA (view content)	-54.54%
CPA (add to cart)	-65.34%
CPA (purchase)	-73.46%

Standard campaign (awareness and remarketing campaigns)	Change
CPM	+13.77%
CPC	+2.79%
CTR	+10.67%
CPA (view content)	+103.42%
CPA (add to cart)	+228.97%
CPA (purchase)	+306.66%

Shopify	Change
Sessions per day	-33.12%
Revenue per day (on avg.)	+30.5%
Conversion rate	+79%
Avg order value over time	+12%

Note: my standart awareness campaigns only have feed placement (ads show when scrolling through the feed) which means that ads will have higher CTR and CPM but in my experience- bettery quality audience/ clicks.

Compared 28th of May till 7th of June vs last year (the same days) we are actually spending -20.37% less on Reddit ads but our Shopify revenue is +13% (Yes, client is not advertising on other channels). This is huge because (for me) it indicates that we are way more profitable, way more well known and our long-term work is slowly improving.

To summarize the changes- Reddit ads dashboard shows that our total CPA purchase got decreased by -12% (which is good) and our Shopify on average daily sales increased by +30.5% (which is even better). With proper budget allocation we were able to target our "core" audience while also slightly scaling our ads with RMax signal targeting.

_____

The verdict about Reddit Max- I will continue to view it as "assisted" campaign or a campaign that allows scaling because it is built to target people based on your chosen signals (community, keywords, interests and custom audience). To nail the signals you REALLY need to know what works and what doesn't. Will this be a game changer- slightly for SMB because this is a way to utilize a tool that most companies/ advertisers have access to use. For bigger Fortune500 companies this is an awesome way to utilize automation and target way more broadly while using standard campaigns to directly talk to their "core" audience. Either way- more profits for Reddit.

I will be honest- I have been very conservative with Reddit Max, but hopefully in the future I could unlock it's potential even further.

As advertiser- I'm happy but maybe not 100%. There are a lot of things that I'd love to see changing simply for the sake of simplicity and ease of use the ads platform... still the biggest threat for SMB doing Reddit ads is going to be how the companies and how Reddit attributes sales. Right now Reddit tries to justify view-through conversions but majority of companies want to get those click through conversions.

As stock holder- buy cheap and hold. I hope that the market would see the potential but I guess we just need to wait for another GameStop so the mainstream audience finally starts noticing the potential and companies finally start spending even more money.

When thinking about how much everyone want this stock to grow +$300, I remember this quoute: "The plans of the diligent lead to profit, as surely as haste leads to poverty."

___

Again, thanks for reading this load of text but thanks to Reddit reps (shoutout to Kierstin and Jennifer) for helping and actually giving me access to Reddit Max.

If you got any questions- let me know!

_____

CPM- cost per mile- how much it costs to show ads to 1'000 times
CPC- cost per click - how much it costs on average to get a single click to an ad.
CTR- click through rate - what % people click on the ads.
CPA- cost per acquisition - how much it costs for users to do a specific action (view content, add to cart, purchase etc.).

Here is an Part3 of my Reddit Max (I'll call it RMax in the future so its's easier to write) and this case study journey that has been going for about 5 months.

Part 1 - On January 9th launched Reddit Max. It outperformed my initial expectations but it could be because of external factors (huge sale). https://www.reddit.com/r/redditmarketing/comments/1r0c5kx/reddit_max_insights_and_first_experience/

Par 2 where we pivot more and more into Reddit Max (increase budget after the Part1) and teased what i'll do in part3 (which is this one) https://www.reddit.com/r/RedditforBusiness/comments/1t779n0/reddit_max_case_study_update_the_good_the_bad_and/

TL;DR about part 1 and part2 - RMax is awesome, it does have a very good sweet spot where it improves results for standard campaign while also maintaining below average CPA. My initial guess that RMax is and should be used as assisted campaign rather than "core" campaign type and in part2 it actually confirms. This is something that a lot of SMB would love and this is the campaign type that you should be explored not individually but as a whole.

P.S. Below you will find the explanation of each metric abbreviation.

_____

At the end of part2 I mentioned that we will pivot to RMax even FURTHER. We moved awareness campaign budget to RMax and increased the budget by 2.2 times... and the logic behind this (well my client's) was that the CPM is cheaper thus it will bring more sales. Yeah, i know, as performance advertiser I was baffled as well.

I will compare Reddit ads data and Shopify data. Why? Because even with Conversion API Reddit user journey is extensive, long and in 2026 tracking is an ass. If you don't believe me, then after this case study you will start thinking similarly. ;)

So let's do a very thourough comparison, how it went and what we did afterwards. The data will be divided in 2 time periods:
- May 3rd till May 27th (removed awareness campaign and RMax budget increased more than 2.2 times)
- May 28th till June 7th (decreased RMax budget and moved the budget to Awareness campaign)

May 3rd till May 27th vs previous period

Reddit Max	Change
CPM	-41.94%
CPC	-0.23%
CTR	+15.62%
CPA (view content)	+41.58%
CPA (add to cart)	+111.85%
CPA (purchase)	+101.68%

Standard campaign (only remarketing campaign)	Change
CPM	+1.55%
CPC	-3.27%
CTR	+4.98%
CPA (view content)	+51.60%
CPA (add to cart)	+39.70%
CPA (purchase)	+72.40%

Shopify	Change
Sessions over time	+26%
Revenue per day (on avg.)	-29%
Conversion rate	-42%
Avg order value over time	-10%

To summarize the changes- we got more people to see our ads, but all of our CPA went way above both for Reddit Max and for remarketing campaign. It means only 1 thing- people get interested but it looks like they aren't either in the purchasing journey OR they are interested enough but not willing enough to buy (wrong audience).

When comparing this ad spent vs last year, we are doing about -16% less ad spend but our YoY shopify results show that our profits are only -9% which means that we are performing slightly better than last year which is an upside either way.

_____

May 28th till June 7th vs May 3rd till May 27th
I know, that this is not 1:1, but you'd be surprised about the result difference.

Reddit Max	Change
CPM	+26.16%
CPC	+95.49%
CTR	-35.47%
CPA (view content)	-54.54%
CPA (add to cart)	-65.34%
CPA (purchase)	-73.46%

Standard campaign (awareness and remarketing campaigns)	Change
CPM	+13.77%
CPC	+2.79%
CTR	+10.67%
CPA (view content)	+103.42%
CPA (add to cart)	+228.97%
CPA (purchase)	+306.66%

Shopify	Change
Sessions per day	-33.12%
Revenue per day (on avg.)	+30.5%
Conversion rate	+79%
Avg order value over time	+12%

Note: my standart awareness campaigns only have feed placement (ads show when scrolling through the feed) which means that ads will have higher CTR and CPM but in my experience- bettery quality audience/ clicks.

Compared 28th of May till 7th of June vs last year (the same days) we are actually spending -20.37% less on Reddit ads but our Shopify revenue is +13% (Yes, client is not advertising on other channels).

To summarize the changes- Reddit ads dashboard shows that our total CPA purchase got decreased by -12% (which is good) but our Shopify on average daily sales increased by +30.5% (which is even better). With proper budget allocation we were able to target our "core" audience while also slightly scaling our ads with RMax signal targeting.

_____

The verdict about Reddit Max- I will continue to view it as "assisted" campaign or a campaign that allows scaling because it is built to target people based on your chosen signals (community, keywords, interests and custom audience). To nail the signals you REALLY need to know what works and what doesn't. Will this be a game changer- slightly for SMB because this is a way to utilize a tool that most companies/ advertisers have access to use. For bigger Fortune500 companies this is an awesome way to utilize automation and target way more broadly while using standard campaigns to directly talk to their "core" audience.

I will be honest- I have been very conservative with Reddit Max, but hopefully in the future I could unlock it's potential even further.

Again, thanks for reading this load of text but thanks to Reddit reps (shoutout to Kierstin and Jennifer) for helping and actually giving me access to Reddit Max.

If you got any questions- let me know!

_____

CPM- cost per mile- how much it costs to show ads to 1'000 times
CPC- cost per click - how much it costs on average to get a single click to an ad.
CTR- click through rate - what % people click on the ads.
CPA- cost per acquisition - how much it costs for users to do a specific action (view content, add to cart, purchase etc.).

Hello everyone,

Lately been VERY busy bee and trying to create content for you, but in the middle of everything I got a chance to get you a webinar that is actually worth your time.

No bullshit, no "best practices from Reddit teams".

Real trials and errors and what has and hasn't worked for me and other speakers.

I'd say 9 out of 10 advertisers who try to do Reddit ads are failing and funnily enought the mistakes that they do are more technical rather than "creative". ;)

If you are interested- here is the link. https://youareingoodcompany.webinargeek.com/starting-with-redditads?cst=reddit

It is a 100% free webinar, we won't sell you anything and without any gatekeeping.

I have been in "this game" for longer than most of you have been Redditors. I have been in this platform for way longer than most of you have been using Google. When people found out that Reddit has all the info and historical details about marketing, product reviews, fixes etc. i was shocked that it wasn't basic knowledge. That made Reddit trustworthy.

I'm writing this post to explain a very fundemtal issue that I see with new Reddit marketers and Reddit tools- you have everything backwards.

AI loves Reddit because of what it was. When it stops being what it is, then AI will just switch things up and you'd be left with wondering why and how did you spent so much money to be put back at the beginning. It will be never ending alghorithm chase.

I have a solution but first- here is the problem:

What exactly have these new marketers have gotten wrong- dropping links and product/ services names in the comments and post don't mean sh*t. I will repeat it- if you are making 75, 150 or even 250 comments throughout the month they don't mean shit because at the end of the day you are 1 person, 1 agency and you have finite amount of resources and sooner or later- you will get banned and shamed.

Unexpected solution:

Outsource your brand mention to the community. How? By being very helpful person even if it means that you won't earn a single $ from them.

Let's do some calculations.

If in the next 30 days i make 5 brand ambassadors, they each could make 2 comments about my brand, that means I "made" 10 positive comments.

Day 30 - 5 ambassadors = 10 comments

Day 60 - 10 ambassadors = 20 comments

Day 90 - 15 ambassadors = 30 comments

Day 120 - 20 ambassadors = 40 comments

Day 150 - 25 ambassadors = 50 comments

Day 180 - 30 ambassadors = 60 comments

Day 360 - 60 ambassadors = 120 comments

The downside to this tactic is time.

The upside of this tactic is that you would have a network of people who would be like a swarm of people who love you and your product/ service so much that they want to support you.

If you want or have even built one of those fancy AI automated comment tools- you will get banned and shamed. My recommendation- don't use them, they are shit either way.

The Reddit currency is trust. Don't like it- I don't care but that is how this platform was built and that is how it will be built in the future.

3 months ago I made my first post about Reddit Max (RMax)- https://www.reddit.com/r/redditmarketing/comments/1r0c5kx/reddit_max_insights_and_first_experience// in short- it is working good, but personally i see it as "assisted campaign" not as "core campaign type" that will replace standart campaign structure. Performance was good but still not conviced of it being"fully automated campaign type".

TL;DR: With lower budgets RMax outperforms standard campaign but when launching it at scale it starts to perform very similarly as standard campaign. This indicates that RMax is awesome at catching those conversions that standard campaign might have missed. In other words- awesome when scaling Reddit ads campaigns.

Since last post we doubled our RMax budget. These are the changes. Note we didn't change creatives, targeting or anything else (just the budget for RedditMax).

This is how results changed.

Reddit Max	Previous period	24th of February till 30th of April	Change
CPM	$0.75	$1.46	+94.66%
CPC	$0.22	$0.34	+54.54%
CTR	0.351%	0.431%	+22.79%
CPA (view content)	$0.61	$1.13	+85.25%
CPA (add to cart)	$5.04	$10.36	+105.55%
CPA (purchase)	$32.38	$85.97	+165.50%

Standard campaign	Previous period	24th of February till 30th of April	Change
CPM	$3.72	$4.16	+11.82%
CPC	$0.64	$0.77	+20.31%
CTR	0.578%	0.540%	+6.57%
CPA (view content)	$1.00	$1.28	+28%
CPA (add to cart)	$8.79	$12.28	+39.70%
CPA (purchase)	$80.64	$116.92	+98.51

To summary tables: seasonality (which is the biggest factor in this case) changed CPA because our overall eCommerce revenue dropped by about -30% (like this time of year..), but generally speaking I'd say the RMax is scaling appropriately and shouldn't be considered as a failure.

Most interestingly (for me) is that after adding extra budget to RMax, it performs VERY similarly like standart campaign funnel (here i'm talking about CPA view content; CPA add to cart and CPA purchase).

Reddit Max seems to perform VERY good under lower end budgets, but when 2x budget it might "choke a little" (ofc the seasonality plays a big role). After these foundings it looks like Reddit Max is doing exactly the same thing what Google Performance Max (gathering sales that might have dropped because standard campaign funnel "didn't catch them"). Would be interesting to see their performance in longer period of time... but that will be in the future updates.

Why i'm making this distinguish between standard and RMax- because this way we can see if seasonality is a factor and how budget changes made RMax perform differently. If I'd put everything in "one bucket" we would not see if standart campaign performed any better or worse.

Verdict: I can't wait to see if RMax can actually replace standard campaign structure (and what would be the difference), but the more and more I check the data and figure out "how it ticks" the more I have a feeling that this will be a perfect campaign for more sophisticated Reddit advertisers rather than novices who wish to "fully automate Reddit ads".

For SMB Reddit Max is an awesome way to continue scaling their ads but for "big whales" it simply means less some part of the work could be automated by RMax.

Next: Move all TOFU budget for RMax and see if the ads scale accordingly and see how the Reddit data and shopify data changes.

3 months ago I made my first post about Reddit Max (RMax)- https://www.reddit.com/r/redditstock/comments/1r0cb1r/reddit_ads_team_have_been_cooking_reddit_max/ in short- it is working good, but personally i see it as "assisted campaign" not as "core campaign type" that will replace standart campaign structure. Performance was good but still not conviced of it being"fully automated campaign type".

TL;DR: With lower budgets RMax outperforms standard campaign but when launching it at scale it starts to perform very similarly as standard campaign. This indicates that RMax is awesome at catching those conversions that standard campaign might have missed. In other words- awesome when scaling Reddit ads campaigns (aka buy more stocks and hold... not financial advisor).

Since last post we doubled our RMax budget. These are the changes. Note we didn't change creatives, targeting or anything else (just the budget for RedditMax).

This is how results changed.

Reddit Max |Previous period |24th of February till 30th of April |Change
CPM |$0.75 |$1.46 |+94.66%
CPC |$0.22 |$0.34 |+54.54%
CTR |0.351% |0.431% |+22.79%
CPA (view content) |$0.61 |$1.13 |+85.25%
CPA (add to cart) |$5.04 |$10.36 |+105.55%
CPA (purchase) |$32.38 |$85.97 |+165.50% Standard campaign |Previous period |24th of February till 30th of April |Change
CPM |$3.72 |$4.16 |+11.82%
CPC |$0.64 |$0.77 |+20.31%
CTR |0.578% |0.540% |+6.57%
CPA (view content) |$1.00 |$1.28 |+28%
CPA (add to cart) |$8.79 |$12.28 |+39.70%
CPA (purchase) |$80.64 |$116.92 |+98.51 To summary tables: seasonality (which is the biggest factor in this case) changed CPA because our overall eCommerce revenue dropped by about -30% (like this time of year..), but generally speaking I'd say the RMax is scaling appropriately and shouldn't be considered as a failure.

Most interestingly (for me) is that after adding extra budget to RMax, it performs VERY similarly like standart campaign funnel (here i'm talking about CPA view content; CPA add to cart and CPA purchase).

Reddit Max seems to perform VERY good under lower end budgets, but when 2x budget it might "choke a little" (ofc the seasonality plays a big role). After these foundings it looks like Reddit Max is doing exactly the same thing what Google Performance Max (gathering sales that might have dropped because standard campaign funnel "didn't catch them"). Would be interesting to see their performance in longer period of time... but that will be in the future updates.

Why i'm making this distinguish between standard and RMax- because this way we can see if seasonality is a factor and how budget changes made RMax perform differently. If I'd put everything in "one bucket" we would not see if standart campaign performed any better or worse.

Verdict: I can't wait to see if RMax can actually replace standard campaign structure (and what would be the difference), but the more and more I check the data and figure out "how it ticks" the more I have a feeling that this will be a perfect campaign for more sophisticated Reddit advertisers rather than novices who wish to "fully automate Reddit ads".

For SMB Reddit Max is an awesome way to continue scaling their ads but for "big whales" it simply means less some part of the work could be automated by RMax.

Next: Move all TOFU budget for RMax and see if the ads scale accordingly and see how the Reddit data and shopify data changes. I’m

Edit: Abbreviation explained

CPM- cost per mile (how much it costs per 1000impressions)
CTR- click through rate (% of people who clicked on the ad)
CPC- cost per click (how much one clicked costed on average)
CPA- cost per acquisition (how much you spent so a single user did a specific action)

-Some time ago I consulted one of the r/redditmarketing users because his account had 0 sales but already spent about $150.

Client: eCommerce jewelry

Cracked my knuckles and went through everything - from top to bottom.

In short, this is what I saw:

- Keyword + Community targeting;

- Feed + Conversation placement;

- Geo location- USA;

- Conversion Goal- Purchase;

- Bidding strategy - Lowest Cost;

- No UTM for ad URL;

- 8 ads in a single ad group;

- No audience exclusion etc.

Fixed it by:

- Split the audience in 2 categories- awareness (community targeting) and remarketing (website visitors);

- Awareness campaign optimized on "add to cart" rather than "sales" and had only "feed" placement, excluded website visitors.

- Remarketing campaign optimized on "purchase" and used both conversation and feed placement;

- Decreased ad amount (from 8 to 3) and added UTM in the URL.

Metric change:

Metric	Before	After
CPM	$14.93	$17,26
CTR	0.825%	1.246%
CPC	$1.81	$1.38
Frequency	1.13	1.74
CPA (add to cart)	$70.58	$10.27
CPA (purchase)	-	$60.46

I have said it again and again- the most issues are technical not "the platform" and I have already proved it to dozens of advertisers... now I'm publicly showing each results and changes I did (no pulling back).

____

Just in case, if your Reddit ads are not performing, then I have compiled free resources about how and what exactly I do with Reddit audits: https://www.undecided.agency/free-resources

Hi this is something that is recently bothering me.

Full disclosure- this is my personal experience because I have worked with multiple companies and talked with a ton of black hat marketing specialists. I have publicly sh*tted and banned company account farms for their actions.

TL;DR: Reddit (company) needs to start talk with moderators about that brands should be allowed to participate otherwise brands will move to spamming reddit with multiple accounts because they would have no other way to engage.

If I go through linkedin i know and see brands who think that they can automate Reddit engagement/ posting like on other social media platforms. While they have wrong idea about "what is reddit" they don't really have no other way because moderators are usually very hostile even when trying your best to communicate and follow the subreddit rules.

Of course this moderator hostility is not 100% the cases but the generally moderators think "all brands bad"/ "capitalism bad" but at the same time when brands actually want to do good (even when they screwed up and they want to make it right) mods don't allow them to participate (not justify their bs but communicate and talk with negative reviewers).

In a way there is allowing brands to participate to some extent should decrease the AI bots in the long term. I'm not talking about a single entrepreneur who got 10-20 accounts, but I'm talking about brands who can afford to burn 100-200 accounts per week.