Hello,

Have been checking this sub from time to time but I'd like to post about what to "not buy for life"- dog edition.

Dog leashes is something that I didn't completely understand or grasp, but after meeting my wife she explained me why certain leashes or things are pure marketing and what can actually damage your dog's health.

Now i'm receiving ads from companies like "Dog Friendly Co" who are selling their harnesses that damage dog's collar bone. Every time a dog pulls the harness pushes collar bones in to the dog and in the long run could definetely create issues for the dog which would cost thousands of $ and pain to the dog. Of course the "harness works" (sarcasm) because the dog is in pain.

Me and my wife have called out this company (multiple times) but they are using AI to auto reply to anyone who is complaining for their unethical business practices. They claim that "they will look into it" or "their specialists know what they are doing" but anyone with basic dog anotomy knows that these things are horrible.

So if you (or anyone close to you) are using this type of harness- for the love of dogs, please call out and educate these people. The world need to know what harnesses not to buy. Vote with your wallet.

Do not buy Dog Friendly Co because it restricts shoulder joints

and this is what you need to buy to help your dog.

this is how a dog harness should look like

thank you for your attention and have a good day.

Full disclosure: I do not want or have ever promoted any dog harnesses. I love my dog, I love dogs in general and I work in marketing, but I think there should be a transparency and accountability of company who deliberately chooses to sell harnesses that can damage pets' health.

Hello everyone

I was playing with the data and figured out to share what I have found and how it could be relevant to Reddit advertising. I'm using data to learn and to teach others.

Disclaimer: this is my personal data so I'm the source.

Reddit user data by their corresponding device

Note: the total data is slightly above 100% because the same user could be using Reddit through different devices at the same time.

Audience group definitons:
iOS Web- users who are using Reddit through iPhone browser
iOS App- users who are using Reddit through iPhone Reddit app
Desktop- users who are using Reddit through computer (mac, windows, linux etc.)
Android Web- users who are using Reddit through Android browser
Android App- users who are using Reddit through Android Reddit app

Noteworthy things to take an account when doing Reddit advertising:

- Tracking. About 75% of total users are using Reddit through mobile devices, which means that your Pixel might not even be able to track across different especially if your audience usually converts through desktop.

- About 20-30% of mobile users are registered. This is estimate but I think this is more important than most understand. This means that Reddit might not have data on individual user (age, interests, previous viewed posts etc.) which means that your targeting need to accomodate this. Too broad- alghorithm won't be able to pick the audience, too narrow - you miss revenue.

- Creative size. This correlates with Reddit internal data and suggestions. For Feed placement 4:5 creatives (images and videos) but I might add that 4:3 works as well if you are also targeting desktop users as well. For conversation placement I'd still go with 1:1 images with no text on them.

- Android vs iOS. This is the fight of the century, but if you look closer, iOS has igher chance of using the app compared to android app. It means that your Reddit ads might be more profitable if you target only iOS and Desktop users because alghorithm won't have the data about unregistered android users.

Hi,

In my previous post (https://www.reddit.com/r/redditstock/comments/1vgxbtd/reddit_advertisers_insights_leaking_estimated_dau/) you all agreed that I should post DAU, WAU and MAU numbers.

I tried to group the data points based on regions/ countries that you might be mostly interested. Tomorrow I'm going for 2 week vacation so if there is very specific data, I might take 3 weeks to get them to you.

DISCLAIMER: This is not financial advice. I am not a financial advisor. Everything in this post reflects my personal analysis, opinions, calculations and interpretation of various data points and assumptions. The data used for this analysis was obtained legitimately. It was not stolen, leaked or provided to me by anyone internally at Reddit. Always do your own research before making investment decisions. I take no responsibility for any financial decisions, gains, or losses resulting from the information shared in this post.

Okay, let's go!

- Gender distribution amongst Redditors. Ofc the males take the dominance (what most surveys and Reddit internal data shows).

Estimated gender distribution in Reddit

- Age distribution amongst the different regions/ countries. On average there is about 60% of the audience that Reddit does not have data about their age. This might be the reason why the age targeting is only in Alpha (for about 6 months now) and why Reddit is willing to already push age verification before EU laws make it 100% required. Technically there are some ways how to bypass this age targeting, but it does take a lot of "outside box" thinking.

Estimated age distribution in Reddit

- Device split by regions. You can't really see this from the app, but desktop only accounts of 25-30% of total users. While it is not very bad, it is actually positive for 2 specific reasons.

1. This means that there is still huge growth for Reddit App installation thus the increase in APRU. Even good for advertisers because it shows that the $ we spending might even become cheaper because there isn't enough new advertisers in the platform.

2. In most complaints about Reddit ads, people are saying that Reddit "does not convert", but they do not convert because they can't physically measure how the same user is seeing the ad from one device and later converting through computer. I'm probably way too old (i'm 31) but I'd never buy plane tickets, computer parts, concert tickets and many more things through phone, because there are certain purchases that need to be done through computer. Gen Z would probably dis me but- sue me!

As expected- western regions/ countries tend to have higher iOS users compared to other parts of the world (nothing new under the sun).

Note that the total is little bit above 100% because of how i'm measuring estimates and data tend to overlap.

https://preview.redd.it/n0q2pcktyiih1.png?width=1622&format=png&auto=webp&s=5ecc2ed03250046e2492b4e0d1d590fc0bb16745

- DAU of users who are Reddit users. Awesome to see how much there is space to grow even for countries like US.

- This is not the full list of countries and their user amount because each country had less than 10k users per country (was hoping to see some Redditors from Vatican.. hopefully pope could do AMA on r/Christianity ).

Note: country population was taken from public database so again, take this with grain of salt.

DAU users by their population %

Let me know what you think and what other data points you'd want to see (I might add them in the comments or in the future posts).

Hello,

In this guide I'll tell you exactly how to set up Reddit Max to the best standarts. Short and simple.

Before you start, you'll need:
- Set up Reddit Pixel with your 3-5 website events;
- 3-7 Creatives (images and videos, no carousel)- I prefer 4:3 or 4:5 size (your logo in top left or bottom right corner)
- 3-5 Headlines
- Find where your audience is located (I built a tool just for this (no email required))- https://subreddit.undecided.agency/
- Daily budget about $30-$100 for 3-4 weeks.
Good to have:
- Custom audience (leads/ purchase audience or upload your customer list in "custom audience" panel).

Note:
This guide covers only website conversion setup but for App Installs it is +- the same.

Step by step instruction

1. Choose a campaign name

2. Destination URL (your website link + UTM, I suggest to use https://ga-dev-tools.google/campaign-url-builder/ to create a UTM)

3. Set up conversion goal (your end goal) - purchase, lead etc.

4. Do not change Bidding strategy from Lowest Cost.

Reddit Max campaign setup part 1

5. Choose you daily or lifetime budget (from $30 to $70 at the start) and start and end date. I don't usually do start and end days, but if you do, then i'd suggest to run Reddit Max for at least 4 weeks.

Reddit Max campaign setup part 2

Note "audience suggestions" give alghorithm the data about who is your audience- the more precise data- the better, these settings only give direction to the alghorithm.

6. "Keywords" and "interest groups" leave blank- I don't suggest to use them because they usually create more noise rather than direction. Not saying that these work but to set these up you will need to know a shit ton of nuances.

7. Put your chosen "communities" that you can get from https://subreddit.undecided.agency/ (built it myself and it gives out only the subreddits that Reddit ads allow to target) (full disclosure- built it myself and I'm not paid by Reddit)

8. Click "view more options"

Reddit Max campaign setup part 3

9. IF you have your custom audience (existing clients, people who purchased or even "added to cart" then add this audience. This will give additional signals and will help alghorithm find your audience.

10. Choose demographics but according to the data, a majority of users are male and about 40% of the total audience are "undefined" so if I were you - i'd leave this untouched.

Reddit Max campaign setup part 3

Note: "Audience control" limits who will not definetely see your ads.

11. Choose which countries you'd want to show your ads. If you already have website/ sales data, then use that to figure out which countries have the highest chance of buying from you. (In my own experience, certain countries could provide you cheap CPM, CPC and high CTR but they are less likely to convert, so it is recommended to aim at countries that have higher conversion rate (CR)).

12. Click- view more options.

Reddit Max campaign setup part 3

13. If your product/ service you need to exclude certain audience- you can exclude it here. I'd suggest to use your data rather than rely on Pixel.

14. Exclude locations you could use, but if you already did "step 11" then you should be fine".

15. While Reddit is mainly for English speakers, the mobile app has very good translation so in the future i'd suggest to actually choose "English" at the languages.

16. Specific devices- I leave this be, but again, this depends on your situation. You might have computer game or something specific for iPhone users, then you definetely need to show ads only for your target audience.

Reddit Max campaign setup part 4

That is it - we have finished setting up the technical part.. or in other words- we have chosen the right audience. Now we need to create ads themselves.

17. Upload your Headlines and Media (image and videos). In total, I'd suggest to do about 5 media files (images and video) and 5 headlines. This would give about 25 different variations and with 2 different placements, it means it has 50 different ads. That is more than enough for most companies and especially if you are doing $50 a day.

18. Choose the thumbnails of these images. As stated in the screenshot - simple images without text are recommended (it is because of conversation placement and 9 out of 10 situations the text is unreadable in mobile or desktop).

19. Reddit has worked a lot and their image generated are becoming better and better but as any AI- there could be issues so choose wisely.

Reddit Max campaign setup part 4

20. Choose your "Call to action" that will be shown next to your ad. Fun fact- you can actually choose multiple "CTA" buttons, but of course- use the ones that would align with campaign objective the best.

21. Overlooked but important if Reddit talks positive about your product- make sure that "Show highlights when eligable" is green. ;) Reddit loves positive reviews. (if someone from Reddit is reading this- please let advertisers see these "redditor highlights" because I might not want to show certain higlights).

Reddit Max campaign setup part 4

Additional details:

- Reddit says that optimization takes at least 4 weeks so with $30 daily budget it might take even 5-6 weeks. Their reps do suggest starting with $100 but for SMB it might not scale (do accordingly to your own situation).

- There is no way to close or open comments... I'm not 100% sure but I think Reddit Max has closed comments by default (which sucks tbh).

- There is a "limit" how much you can scale your Reddit Max campaigns so be aware that you can't replace your full Reddit ads setup and scale at the same time.

- Reddit Max does not allow to choose in which specific communities you are showing your ads, you are targeting users who are part of these communities or are similar to your chosen audience.

- Reddit Max replaces cold and warm audience outreach so you don't need to create another campaign just for your remarketing audience.

Here is my latest case study which pretty much sums up everything I have experienced- https://www.reddit.com/r/RedditforBusiness/comments/1u0hji4/reddit_max_case_study_part3_all_in_on_reddit_max/

Let me know if you got any questions.

I'm starting BRAND NEW post series (don't worry, i'll continue updating on Reddit ads changes as well). In future updates I will give out DAU, WAU and MAU users per countries- biggest shifts etc.

I'm somehow able to get approximate audience size by each country. This is ESTIMATE so hold on to your carabines and hoodies (still waiting for mine).

This is the initial data/ post to see if there would be interest. I'll probably do some kind of graphs and other crap as well. TECHNICALLY I could actually get data for certain subreddits (e.g. r/redditstock) and the mobile/ computer % per country (if that makes any help). So let me know what data you are interested in.

No, I can't access historical data.

https://preview.redd.it/skk888uodphh1.png?width=302&format=png&auto=webp&s=c7e73d0491bd395ae63d427405518c00553fb530

Do not base your financial decisions on a random guy who loves tinkering and has ADHD.

No, I will not give out the access to the data.

P.S.
I will not tell exactly how I was able to get the data but no one internally leaked it to me. :D

Companies are assuming that Reddit is only for western countries... well I'd actually disagree.

Here is a small list of estimated daily active user count in each country.

What I didn't expect that countries like Philippines, India and Japan are so high up in the list and very active.

https://preview.redd.it/76lset6hgphh1.png?width=302&format=png&auto=webp&s=73769a6b9088951bd59abff97346d487fbc67ba1

Not going to share the full list (I'll def update it in the future) but if you are interested in your country- comment which country data you are interested and I'll see what I can do.

Hi,

Couple years ago Reddit pretty much screwed a lot of 3rd party Reddit apps. The reason is pretty obvious- to get money out of them or push those users to official Reddit app. While it is understandable, I think they missed an opportunity of a decade (for long-term).

Right now the US DAU numbers sucked, stock dropped and whole subreddit went to the shitter. We should ask “why aren’t people using Reddit app”?

Personally I see only 1 reason and there is already an option to fix it.

Backstory: I go to the gym at least 3-5 times a week and it happens that gym has crappy internet and between the sets I look at my phone (2-3minute rest before each set). TikTok is somewhat usable, YouTube a little bit but Reddit is completely “gone”. I’m not talking about seeing 10-20 posts but completely blank screen.

The problem: people choose the apps that are fast and are usable with slow internet.

Solution: buy the Apollo app and get the creator (heck, maybe even allow Apollo exist but only with ads). When the whole API fiasco started, the creator of the app shared his vs Reddit app API call amount (in other words- how many times the app requests info from the server). The difference was huge and for an app that contains a ton of text should definitely be faster than TikTok.

Am I an armchair ceo, cfo and coo… yes, but I think the issue is simply deeper than “spend more money for Reddit marketing”. If it is marketing it should be done with influencers and very bold.

Hi,

I have been thinking about this post for extended period of time and figured that this might be the best time. This might not be relevant to most of you, but this might be good information about what to expect and how to measure Reddit ads results

TL;DR The success stories what Reddit is showing off is measured and calculated completely different that majority of advertisers/ agencies and people on r/redditforbusiness are doing.

If you go into https://www.business.reddit.com/success-stories there are claims like

- 30% CPA BELOW GOAL
- 7X ROAS
- 75% REDUCED CAC (Customer Acquisition Cost)

Then there are dozens of stories from huge brands who have had success with Reddit ads. Then you come to this subreddit - r/RedditforBusiness and on semi daily basis there are stories how a business has spent couple of hundred to couple of thousand on their ads but 0 success. If you go even to subreddits like r/advertising you'll notice that almost no one has found success. Yes, 95% of the cases there are issues with account setup (I'm not even joking- even "professional advertisers" are doing subpar work) but even those 5% situations the success is hidden deeper than most of us want to admit.

The same companies claiming to have -30% CAC are using software that majority of r/RedditforBusiness, r/advertising, r/marketing etc. companies can't even afford and the advertisers are too narrow minded that they don't think broader than "last click attribution. I'll explain.

- Last click attribution - This means exactly what it sounds. The last ad channel (Google, organic, Reddit, Meta) gave you the click that resulted in the purchase/ lead. This is how majority of companies live and calculate their profits. Nothing bad, but wrong in multiple ways.

- "Advertising Singularity" - There is a point of advertising that you literally can't spend any more money. I have had such client- market was small, we already had majority of the marketershare so anything extra we spent literally got us unprofitable results.

- SMB can't and won't ever be able to afford software that Fortune500 (and other multi million brands) use. According to multiple studies and real life anecdotes, there are about 10% of the total market that are ready to buy. Every company is fighting for those 10%... big companies create advertising that already targets 90% of the market because when they will become ready to buy- the said company would be the first logical choice. That is why big brands use software that use math to measure if and how much each ad, each channel resulted in profits.

Partial solution (Frankenstein):

- Measure the total website conversions, conversion rate and website visitors;
- Add a user questionnair and ask "where did you hear about us";
- Measure Google Search Console "brand Query changes (do NOT use automatic brand query filter because it sucks);

Google Search query - again do NOT use \"branded queries\" because it is broken

Full disclosure: there are absolutely no software that I'm aware that could replicate or create similar anlysis as enterprise analytics (for a fraction of the price)- most SMB need to frankenstein something together on their own or pay 1k for more advanced software.

Hope this helps someone.

Just wanted to let everyone know that on the September 30th 2026, Reddit will change their ad structure. It is actually very similar (almost 1:1) to Meta ads so it will be very familiar.

Don't worry- your ads will work for the foreseeable future, but i'd actually suggest to use the new campaign objectives for the new campaigns when it's available (possible alghorithm improvements and futureproofing your campaigns).

Source: https://ads-api.reddit.com/docs/v3/guides/programs/campaign/campaign-objective-migration

P.S. Not a Reddit rep so please don't contact me for clarifications etc.

Hi, was going through Reddit ads API and I found couple of interesting things that some of you would want to test it out and you will need to ask your Reddit rep to access them (if you are eligable).

Note: I'm certified Reddit agency partner but I'm not Reddit rep (don't contact me about these things) I just found them on my own.

- Reddit Max campaigns for App install (previously it was only for conversion campaigns)

- Campaign budget optimization for conversion and shopping campaign. That means you set up budget for the campaign and Reddit will distribute it amongst the ad groups in the campaign. e.g. you set up $100 for the campaign and it could split it 50/40/5/5. Already tested this and it is kinda positive feelings.

- Landing Page optimization. This is for my peeps who love traffic campaigns, but note you'd still need to set up Reddit basic (as basic as page view event) to optimize for this.

- Ad supplementary text. I have absolutely no idea what this is but it does sound like something from Meta ads (if Reddit reps could comment and give examples- i'd love it).

- Keyword targeting in feed. I'm not 100% sure how this is any different from regular keyword targeting and setting up feed placement but again- i'm all ears.

If I were you- new to Reddit, I'd actually focuse on getting access to "landing page optimization" and "Reddit Max" (if you don't have it already) but only if you have nailed the basics- community targeting and basic account setup.

I should stop poking my head in the Reddit API because it will def get me in trouble (once I made Reddit completely change their API access)... but screw it.

The news - on 30th of September Reddit is completely moving away from their initial (very simple) campaign objectives to more META type campaigns!

What does it mean for advertisers and #RDDT bag holders? Probably nothing on the surface and won't change much (at the moment).

I'm speculating that the reason behind is to lower the "learning curve" for new Reddit advertisers and to create more granual ground for future new optimization goals and ad types.

It was definetely an internal push from acquired Google and Meta employees (check LinkedIn profiles) because this new structure literally looks like from Meta ads (almost 1:1) which is good because Reddit is doing what works on Meta's dime.

This also means that their alghorithm is becoming more and more proficient. I used to say that Reddit is where Meta was in 2010, but it slowly looks like it is moving into 2015 era (still need to fix their ads UI/ UX wink wink).

Today I already updated that there are upcoming new campaigns optimizations and ads which you can read here- https://www.reddit.com/r/redditstock/comments/1v9pz2p/reddit_advertisers_insights_reddit_ads/

Source: https://ads-api.reddit.com/docs/v3/guides/programs/campaign/campaign-objective-migration

#Bullish #DiamondHands

Just wanted to let everyone know that on the September 30th 2026, Reddit will change their ad structure. It is actually very similar (almost 1:1) to Meta ads so it will be very familiar.

Don't worry- your ads will work for the foreseeable future, but i'd actually suggest to use the new campaign objectives for the new campaigns when it's available (possible alghorithm improvements and futureproofing your campaigns).

Source: https://ads-api.reddit.com/docs/v3/guides/programs/campaign/campaign-objective-migration

P.S. Not a Reddit rep so please don't contact me for clarifications etc.

Hi, was going through Reddit ads API (again) and I found things that no one (even Reddit) has publicly said or mentioned. This is goign to be interested for this subreddit specifically.

Note: I'm certified shitposter, #RDDT OG holder, Reddit agency partner but I'm not Reddit rep.

- Landing Page optimization. This is for SMB peeps who love traffic campaigns but complain about the bot count. Right now there is traffic campaign but 9/10 people were complaining about bot/ low quality traffic. This optimization gives signals to Reddit about if the user actually went to the website after they clicked.

- Ad supplementary text. I have absolutely no idea what this is but it does sound like something that they are copying from Meta ads - text above and below the ad (if someone from Reddit could comment and give examples- i'd love to hear it).

- Keyword targeting in feed. I'm not 100% sure how this is any different from regular keyword targeting and setting up feed placement but again- i'm all ears.

These things are not publicly announced but they could be accessed through Reddit reps.

Personally it looks like Reddit is both improving Reddit ads with wider varience of ads and optimizations and answering to long-term allegations of poor traffic.

For those who are not aware- lately Reddit has been pushing out more and more changes and improvements for advertisers which show that their recent-ish Meta and Google employee acquisition is bearing fruits (hopefully more to come).

Source: https://ads-api.reddit.com/docs/v3/api/get-feature-access

#Bullish

Hi, was going through Reddit ads API and I found couple of interesting things that some of you would want to test it out and you will need to ask your Reddit rep to access them (if you are eligable).

Note: I'm certified Reddit agency partner but I'm not Reddit rep (don't contact me about these things) I just found them on my own.

- Reddit Max campaigns for App install (previously it was only for conversion campaigns)

- Campaign budget optimization for conversion and shopping campaign. That means you set up budget for the campaign and Reddit will distribute it amongst the ad groups in the campaign. e.g. you set up $100 for the campaign and it could split it 50/40/5/5. Already tested this and it is kinda positive feelings.

- Landing Page optimization. This is for my peeps who love traffic campaigns, but note you'd still need to set up Reddit basic (as basic as page view event) to optimize for this.

- Ad supplementary text. I have absolutely no idea what this is but it does sound like something from Meta ads (if Reddit reps could comment and give examples- i'd love it).

- Keyword targeting in feed. I'm not 100% sure how this is any different from regular keyword targeting and setting up feed placement but again- i'm all ears.

If I were you- new to Reddit, I'd actually focuse on getting access to "landing page optimization" and "Reddit Max" (if you don't have it already) but only if you have nailed the basics- community targeting and basic account setup.

https://preview.redd.it/r77xp7aahvdh1.png?width=1080&format=png&auto=webp&s=577884a16b3db97764e6dee7a1426b622d20a333

Reddit Split Testing is now generally available — a self-serve A/B testing tool built directly into Ads Manager that gives every advertiser a fast, controlled way to find what works and scale it with confidence.

Run two flight variants simultaneously, get a clear winner, and know — not guess — which strategy is right for your business on Reddit.

In one controlled experiment, you split your available audience at the user level, run two flights with just one variable changed, and get a clear winner declaration at 65% confidence. No overlap, no contamination, no guesswork.

Read the full update to see how you can get precise results from your Reddit Ads campaigns.

5 days ago Alex Hormozi posts that he doing AMA on Reddit- https://www.reddit.com/r/alexhormozi/comments/1ut1tto/i_am_alex_hormozi_founder_of_acquisitioncom_ask/

Those who don't know- Alex is the guy who gets quouted and listened by the most mainstream business people. Recently he launched a new book and he sold so many books that he got into Guiness World Records.

For years Alex has been saying that Meta is the best and he has been heavily focusing on Meta and YouTube. He either jumping ships or just diversifying.

If you look closely in the r/alexhormozi subreddit, there is 3 week account which is tagged as "Hormozi team MOD" which indicates that they are here to stay and this isn't "one time thing".

Bullish.

As you might know free-form ads are awesome for awareness to build trust with you and your company. Now, Reddit is improving it by offering "generative free-form ads" but only available in Beta.

https://preview.redd.it/h4oyq9gptgdh1.png?width=1440&format=png&auto=webp&s=98949b8cb3a6c67be50aecb2ee730adeb3841577

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