Really confused on how to go forward with my SMM role

Hello everyone, i need detailed advice and tips from you guys. So basically, i have been hired as a social media manager basically not just an SMM like im working with my boss, i represent him and the beand we are building i will be handling everything as in pr, influencers, account management and everything. He will be handling the investment and the technical side of our brand. The thing is that i have no experience and he knows that im learning.
I thought it would be easy but its more complicated and i dont want to say that to him because he might think im not compatible, he says he sees the talent in me that’s why he’s working with me.
Okay now i will explain what im struggling with:

  1. I get really nervous about having to post regularly like how will i create content or recreate trends because i don’t show my face and abit hesitant doing voiceovers ( he knows and is fine with faceless and said that once i deserve it we can hire somebody to help with face content because im a partner in the brand as well btw its a makeup brand but for now its just me )

  2. About posts i dont want to post generic graphic posts i want to be creative about it but idk how to figure it all out

  3. I gave him a marketing plan as well that just had lnfo regarding ugc, a few influencers for pr but it was sort of not very interesting. I want to come up with smth interesting and different to market our makeup brand.

  4. Lastly, as it’s just me, him and a chemist on board im also worried about running out of content or having to create it myself like how will i do product photography because im usually home amd don’t have much aesthetic settings. How do i come up with new reels and most importantly how do i build that brand image or story telling when i dont show up on camera because i cant use the ugc content repeatedly.

Please help me out and guide me, my dms are open as well.

reddit.com
u/raitatoyourbiryani — 1 day ago

Velvetty matte lipsticks or lip oils

Ok so i need suggestions from you guys. If as a brand i have the choice to launch any one of these products which would you choose:

1- velvet matte lipsticks that don’t already exist in the market but the product or its usage isn’t very wide( not in the people don’t want it but in the sense that lipsticks are used less as compared to gloss). Also the packaging is of the bullet form ( as in normal lipsticks just premium ).

2- pigmented lip oils that have interesting packaging, are more fun and people use them alot and we can market it in fun ways as well but that would mean competing a product with alot of other competitors because lip oils are already being manufactured. I mean the formula would most likely be top notch but is the advantage of visually appealing lip oils worth choosing it over the lipsticks’ formula that doesn’t exist as of now.

What do you guys think

reddit.com
u/raitatoyourbiryani — 1 day ago

I don’t know if i should pray for him or no.

If somebody that was a potential spouse and didn’t end up being so and im not talking in a families fixing things and then it breaking off, im talking in a one on one setting that was yet to reach family.
It didn’t work out because of the long wait of 4-5 years and unwillingness of the guy to wait and his family wanting to get him married with an American muslim so they have to wait and go through the visa ban and then the visa process of a Pakistani girl getting a us visa. The guy himself is an amazing person. Now one thing that i want to mention is that i know all the move on i deserve better advices.
What i need help with is how do i move forward with this in my duas like i want to pray for him to come back because he loved me more than i did. But then i feel like its right for me to pray that whatever is better for me may it hppen and obviously if hes my naseeb he will come back no matter what. But if i pray for what i want i should also believe in Allah that it will happen but i cant stand on that firm believe not because that it cant happen just because that maybe Allah knows its not good for me and he wont give it to me and if i keep praying for us to be together that might mess up my moving on.
I dont know if its even that important of a topic to be discussing in this sub but it really takes a toll on my mental health.
If anyone could help me my dms are open aswell just please be kind while advising me. Also if you have any experiences of similar kind i would love to hear them aswell🤍

reddit.com
u/raitatoyourbiryani — 8 days ago

Feedback on a Start-up makeup brand

Hey everyone
A while back, I had a discussion here about the gaps and common concerns people have with Pakistani makeup brands, and the feedback was genuinely insightful.
I’m currently working on a research project around what consumers would ideally like to see in a beauty brand that addresses these issues step by step. I’ve put together a short form to gather more opinions and experiences from makeup users in Pakistan.
It only takes about a minute to fill out, and every response would be really helpful. If anyone has more detailed thoughts or constructive criticism, my DMs are open as well.

forms.gle
u/raitatoyourbiryani — 8 days ago

Which do you prefer: transfer-proof liquid matte lipsticks or velvety cloud matte lipsticks?

I’m in the process of exploring makeup formulations for a personal project, and community feedback has honestly been super helpful so far. I’d love to know where everyone stands on this.

Which type of matte lipstick do you prefer and why?

1. Transfer-proof liquid matte lipsticks:

These last for hours, survive meals, and barely move once they set. However, most formulas can feel drying, crack over time, or settle into lip lines and dry patches.

2. Velvety cloud matte lipsticks:

These have a soft, blurred, comfortable finish and usually wear longer than traditional bullet lipsticks. They may need reapplication after a full meal, but they generally reapply smoothly without becoming patchy or crumbly.

If you had to choose, which formula would you buy more often? Do you prioritize longevity or comfort? Or is there an ideal balance between the two that you’d love to see?

u/raitatoyourbiryani — 10 days ago
▲ 5 r/Lahore

Where can I find a high-quality makeup manufacturer

Hi everyone, We’re currently looking for a reliable makeup manufacturer/private label partner in Pakistan to develop and manufacture high-quality cosmetic products under our own brand.

We’re interested in products such as:
Foundations
Concealers
Blushes
Lip oils
Lip products
Primers
Other color cosmetics

Our focus is on premium-quality formulations, strong product performance, and professional manufacturing standards. We are not interested in importing generic ready-made products or low-cost white-label products. Our goal is to develop high-quality formulations and build a long-term manufacturing partnership.

We’re particularly interested in manufacturers based in Lahore, but we’re open to companies from other cities in Pakistan as well.

If you’re a manufacturer, supplier, formulation lab, or know a company that can assist with cosmetic product development and manufacturing, please send me a DM or leave your contact details below.

reddit.com
u/raitatoyourbiryani — 17 days ago

Looking for a High-Quality Makeup Manufacturer (Pakistan)

Hi everyone, We’re currently looking for a reliable makeup manufacturer/private label partner in Pakistan to develop and manufacture high-quality cosmetic products under our own brand.

We’re interested in products such as:
Foundations
Concealers
Blushes
Lip oils
Lip products
Primers
Other color cosmetics

Our focus is on premium-quality formulations, strong product performance, and professional manufacturing standards. We are not interested in importing generic ready-made products or low-cost white-label products. Our goal is to develop high-quality formulations and build a long-term manufacturing partnership.

We’re particularly interested in manufacturers based in Lahore, but we’re open to companies from other cities in Pakistan as well.

If you’re a manufacturer, supplier, formulation lab, or know a company that can assist with cosmetic product development and manufacturing, please send me a DM or leave your contact details below.

reddit.com
u/raitatoyourbiryani — 17 days ago

Starting a makeup brand in Pakistan, need honest advice + gaps in the market

Hey everyone

I’m planning to start my own makeup line in Pakistan and I’m trying to build something that actually competes with international brands (i know im starting from zero but i have bigger goals for the brand).

I don’t want to just add another generic brand into the market. I want to understand what’s actually missing here and what people feel is lacking in Pakistani makeup.

So I’d really appreciate honest opinions on a few things:

1) What do you think the Pakistani makeup industry is lacking right now?
Like product-wise, shade ranges, formulas, packaging, longevity, etc.

2) Which products exist here but are just not up to standard?
(Like you’ve tried them and thought “this could’ve been SO much better”)

3) What kind of products do you wish existed but don’t?
Doesn’t matter if it’s basic or niche.

4) From your experience, what are common issues with local brands?
For example: oxidation, patchiness, undertones being off, formulas feeling heavy, poor packaging, etc.

I’m trying to build something that’s actually high-performance but still affordable compared to international brands, so I really want raw feedback instead of sugarcoated stuff.

Lastly what products would you suggest that i should start with because I will be adding more later on.

Edit: guys what lip products do you think are the best to launch in Pakistan because im a fan myself and dont wanna buy a single lip gloss/oil for 4-5k

reddit.com
u/raitatoyourbiryani — 20 days ago

Hiring UGC Creators for Upcoming Skincare Brand (Lahore preferred)

Hi everyone,

We’re an upcoming skincare brand currently looking to collaborate with UGC creators for content production.
We’re open to working with both:

Faceless content (aesthetic product-focused videos, close-ups, textures, packaging shots, etc.)
On-camera content (talking videos explaining or reviewing the product in a natural, conversational way)

We’re looking for creators who can present content in a clean, authentic, and realistic tone, not overly exaggerated or scripted “too good to be true” style promotions. Just honest, well-made content that feels natural and visually strong.

Preference:
Based in Lahore (preferred but not mandatory)
Prior UGC/portfolio or Instagram page to review previous work

If you’re interested, please reach out with your portfolio/Instagram and rates.
Looking forward to connecting.

reddit.com
u/raitatoyourbiryani — 1 month ago

Ok so basically i had the audionic s680 signature earbuds ones that i used to use with my samsung but now that i have switched they aren’t compatible with iphone because of the format difference that I studied.
So i want to purchase earbuds that are useable with iPhone with any audio format gap. Please suggest which ones should i get ?
Also I don’t wanna get copy of airpods cuz my sister got em and she has the same issue of them being fine on other apps and sound quality being trash in sending a voicenote on whatsapp

reddit.com
u/raitatoyourbiryani — 2 months ago

Ok so no fluff I will directly tell you what I can do for you because your page needs management a Your page could run better with me managing it and I need money.

I have been running a personal public page (@aanda.paratha) where I just started posting recently and gained over 2k followers, 150k+ reach monthly and my cute ahh fitcheck with over 2 million views. It’s safe to say ik how social media works, what the algorithm pushes and the type of content it nerfs (been there, done that).

Im chronically online so as a user and a poster both, Im very well aware with the type of content that encourages public engagement, the best timings for posting and scheduling and posting content that aligns with current trends all while maintaining brand/personal identity and niche.

NOW, let me give you an overview of roles I will take on to help turn your bland non-interactive page into one that catches the public attention, is up-to-date with trends and posts consistently:

•Short-Form Video Editing (Reels / TikTok Style Content)

•Content Planning & scheduling

•Non-cringey and Non-cliche captions

•Trend Research & Content Ideas

•Audience Engagement & Management

•Performance Monitoring & regular posting

If this interests you feel free to reach out if you have any queries and want to discuss further, I will send you my resume and we can talk about the work description.

Im open to working part time preferably long-term with all sorts of brands or personal influencers.

reddit.com
u/raitatoyourbiryani — 2 months ago