What’s the deal with Essajees?
I run a frozen CPG business from Karachi and I’m looking to expand to Lahore.
I’ve met with a few businesses in Lahore and had favorable responses. My plan is to start supplying mid-August, early September.
I struck a decent deal with Essajees, but some of my Lahori friends said it’s shutting down + does not nearly get as much footfall as other similarly sized stores?
With my meeting with them, this never came up nor was hinted, so would love to know more about this if anyone has info.
Additionally, if anyone else has any recommendations/advice on business dealings in Punjab I should look out for, I would appreciate it.
For additional context, my business is still relatively small scale so this is a substantial investment from my end, hence the caution.
Thank you in advance to anyone who helps :)