K-Pop in general is heading in a poor direction, and I think I'm checking out soon
Hi, it's me again. I've got some time right now, and I'm bored. This is very long and a bit all over the place because I mention a lot.
To preface: I got into K-Pop around 2013. I've "stanned" BTS since their debut, and they're the only group I really follow like that. I've seen the complete evolution of how we used to rely on YouTube videos with fansubs (or often no subs at all) in 240p, to all that we have now. I saw their logs and their first music video, and I started studying Korean two years later at 13 so I could understand them because there was just no other option at the time. I would literally go to school, come home and do homework, then go on YouTube to look for any new uploads from BTS's channel if I had time. Got bullied for liking K-pop and anime because it was so niche and "lame," but now it's almost mainstream (I'm so incredibly bitter about that, words can't describe). And while I'm older, I don't really follow the industry anymore. Only BTS-related content/news, and lately Cortis. I like them a lot.
I listen to other groups' songs like I would any artist, and I watch other group content. But I think I find myself losing interest in the industry fast, and it actually saddens me. Here are some reasons why I feel this way:
- AI. As a writer pursuing an English degree and working on a novel, I absolutely abhor any generative AI whatsoever. It's despicable, and it's a blight on mankind. Whenever I watch a music video, and I see the very obvious AI, it turns me off so much. Makes me sick. It's an insult to artists of any specialty, and I just cannot believe how normalized it is in South Korea. This was never an issue in the past. BTS has never used any AI, and it's such a relief. I'm still looking into Cortis, though I know the boys themselves have no say on it.
- Quality. The songs that are being pumped out are just garbage now. I don't know how else to phrase it – there's arguably no musicality at all. I'm hesitant to name groups, but I just spent the last thirty minutes listening to various new songs from groups and individual members from any agency. Maybe not new, but new to me because I haven't heard them yet. I don't know who their target demographic is anymore because a lot of it sounds like it's just made for TikTok pre-teens. I don't use TikTok, I deleted it in January when it was sold, along with almost all of my other social media. I'm not aware or up-to-date on the latest trends and whatnot because I just don't care about them anymore. I just want good music and to see the groups I like have fun, whether it's in YouTube videos or on their own variety shows.
- Quality (part 2?). The lyrics. Repeating the same word for about ten seconds or for the entire chorus. It's cheap, and it doesn't sound good. It's also very noticeable that groups are now mass producing full English songs in order to reach a wider global audience. Which, fine, good for them, but it often sounds like garbage. NOT every song, obviously. Fifty Fifty's "Cupid" is wonderful, as an example. And I don't care if they sing English or Korean, but there's a clear distinction upon hearing if the song is made a member who is a native speaker vs. a member who isn't. And, actually, I am allowed to be disappointed by the quality of English songs. It's literally my native language, and it has rules that are meant to be followed like any other. I am allowed to feel as though something sounds weird, and I have no clue why people act as if you're committing a grave sin by commenting on it. Perhaps some of the English songs that sound odd to natives don't sound odd to non-Natives that speak English because they can't hear the discrepancies. The poor English in older K-pop songs had it's own unique charm because the songs were actually good, and it was usually a single word or phrase, sometimes a tiny bit more. They were also clearly used to accentuate the song, not with the sole intent of pleasing a western audience.
- Fandoms. In the past, I've never experienced abandoning something I like because of a nasty fandom. But within the last two years, I have. That's probably because fandom culture was so different in 2013. People generally had mutual respect for each other, there was more harmony, and... people were just more intelligent back then, if I'm being honest. People are so stupid now. Genuinely unintelligent. And super rude and snarky. You aren't allowed to have any opinions that differ from the norm, or any criticisms. You can't partake in normal fandom behavior like creating fan art, shipping, or other stuff without oblivious people taking it too far and making the idols uncomfortable. Number one rule of fandom nettiquete: keep all of your unhinged behavior private and unobtrusive. There are corners of the internet specifically for those like-minded people to gather and hang out and have fun. A lot of the discourse and debate I see online is about "You can't ship idols!" and "You can't do x, y, or z!" None of this stuff existed until like... Five-ish years ago? Maybe six. It's crazy. I mean, you youngins obviously have no idea how and why AO3 was created. Or the origins of Omegaverse. This is fandom culture, and it goes back to the sixties. Almost every fandom imaginable partakes in this. Go watch Supernatural (great show) and do your research. If you really want to learn about it, watch Star Trek and read up on some ancient, iconic fanfics. "Pro-Shipping?" I had to look up what that meant the other day because the term never existed until recently. People in fandoms simply had this understanding: live and let live. It's all fictional, not real. If you don't like something, ignore it and let those who do partake. Nobody actually wants these characters or actors or idols to date. There's reality, and then there's fantasy. But for some reason, people today just can't grasp that.
- Fandoms (part 2). To add to that, the idea of actually talking about inappropriate fandom happenings to the actual idol/actor/artist/whatever was INCOMPREHENSIBLE. I see people at fan meets and on video calls saying and doing the most bizarre, rude, inappropriate stuff to idols. Just why? There were some exceptions back then, too. Some oddballs that couldn't read the room, but they were rare. This seems to be the norm now, and I just wonder if parents aren't teaching their kids proper socialization, or if the schools are failing.
- Group relationship. There's a big difference that I see with third generation groups and those that come after, and I'm not sure if it's because something changed in South Korean society or what. All of the groups that were popular or emerging when I was younger: BTS, GOT7, VIXX, Topp Dogg, Apink, SHINee, etc., they were so natural. Their personalities, how they behaved on camera. Of course, they weren't allowed to say or do certain things. Company rules still existed, but when you watched clips of them, they felt real. Nearly every new group nowadays feels like... a workplace relationship. Very corporate coworkers. I can't explain it, but you can tell just by watching videos that they're not super close, or they're laying it on thick for the camera. Idols also weren't as restrained back then. They were allowed to say and do so much more. I loved watching the boy groups put on wigs and dresses and do girl group dances. Girl and boy groups were openly so friendly with each other. The atmosphere was fun and free. Star King was a great show, it's where that clip of V strutting in high heels is from. I mean, I doubt we'll ever see male and female idols do a duo like "Trouble Maker" without having to scale back too much because of their rabid fans. The "Yeonjun x Daniela" collaboration is not the same at all, and I have no clue how else to describe it. They aren't a duo, just a one-time collab.
- All of these idol survival shows debuting people that have no talent. I don't care what anyone says, Jay Chang deserved to be in ZB1. He was one of the few contestants that could truly sing. Looking back, I'm kinda glad he didn't because he deserves so much more. Companies (and it sometimes seems like the general k-pop fan, both Korean and non-Korean), no longer care if idols can even sing or dance. I mean, why are you debuting people that cannot hold a note? Or even find the note? It's becoming a joke now. Anyone can learn to dance and become decent at it. People can also learn to sing and become decent. But there are individuals born with that innate talent, usually better at it, that want to become idols, who seem like they deserve it, and instead of being chosen they're replaced by someone who is deemed more conventionally attractive. What in the world? The job is to sing and dance, not stand there and look pretty. Go be a model instead. And then the judges are passing people that shouldn't have even passed the initial rounds. They're a bunch of trolls. They're trolling because why else would they do that?
I used to be ashamed to say that I enjoyed K-Pop in the 2010's. Then when BTS finally broke through into the West (the shock was insane to me, just seeing their journey and the shift in society), I could proudly say that I was a fan of them. I can still proudly say I'm a fan of them, but not K-Pop. The industry as a whole is regressing and devolving. And I think I'm done with it.
I'll still keep up with BTS because I'm a loyal fan, and because I was drawn to their music before any other aspect. I still love their music and the members, so I'll continue the 13 year journey I've been on with them since I was 11 to the very end. They paved the way. And I have high hopes for Cortis, I think they can grow into great artists. But aside from these two groups, I think I'm considering closing the chapter in my life that is K-Pop. This really hurts my heart to say because it's actually played such an integral role in my childhood and adolescence. It's a form of comfort for me as an adult. If I'm sad, I can listen to music or watch some clips of my favorite group, or some variety shows/YT videos that feature different groups. Maybe interact with the fandom. But given the state of everything now, I find that I'm unable to do most of these things. I finally understand what people say when they talk about "being done with K-Pop" or "moving on from K-Pop except for X group."
Harsh opinion/rant done.