TikTok's Creator Fund is a scam and American creators are finally waking up to it.
Let's just say what it is.
The Creator Fund pays fractions of a cent per view. Rates that haven't meaningfully improved in years, despite the platform growing to hundreds of millions of US users.
Meanwhile, TikTok generated billions in US ad revenue last year.
The math doesn't work, and it was never designed to.
The Fund exists to make creators feel like they're being compensated while the platform monetizes their content at a completely different rate.
YouTube Shorts pays better. Instagram Reels pay better. Even newer platforms are more transparent about what creators actually earn.
TikTok built an entire creator economy on American soil and structured the payments so the house always wins by an enormous margin.
The ownership changed in January.
The Creator Fund rates didn't.